Mastering PPC: Options By Engine
Now that you have an idea of how to manage your budget thanks to Nick, you might want to consider where your ads are currently showing, and where you can expand! There are tons of options for engines that you can show ads on but the two biggest players are of course Google and Bing. […]
Shortterm-ism – the Biggest Barrier to SEO
Google is taking link spam seriously – and if a recent tweet from Matt Cutts is anything to go by, updates such as Penguin are going to become better and better.
Post from Peter Young on State of Search
Shortterm-ism – the Biggest Barrier to SEO
Be a HARO Hero: Make the Most of Off-Topic Queries
HARO, in theory, is a dream come true. Tons of people are looking for someone – anyone – to help them out, basically in exchange for a link… jackpot, right?! Not usually. While you may infrequently find a ‘diamond in the rough,’ most days, queries like this generally clutter your inbox: So maybe your client […]
Ding Ding. Google v Payday Loans SERPS in the UK
Google has declared they are rolling out more changes to combat ‘spammy’ SERPS (Search Engine Results Pages) like “payday loans”. What’s interesting is Google doesn’t often tell us a specific SERP is getting cleaned up. It’s a bit like a fight after school. It’s worth watching I think if you are interested in SEO. We just started a […]
The Future of Search
Welcome to the World of Tomorrow! Sorry…had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will Critchlow is presenting his thoughts on the Future of Search. As the chances of all of Continue reading »
Finding Contact Information for .EDU Outreach
While doing outreach, you may find yourself trying to reach out to an student organization or club on a university campus. Often, the club’s website will list a general “info@” or “contact@” email address. In my experience, these general contact emails get lost in the internet ether, never to be actually read by a club […]
Keywords Still Matter
As content marketing becomes the new black I’m starting to hear people talk about how keywords don’t matter anymore. This sentiment appears in more than a few posts and the general tenor seems to be that keyword focused strategies are a thing of the past – a relic from a dark time. The problem? You […]
Keywords Still Matter is by AJ Kohn, originally posted on Blind Five Year Old.
Your 2013 SEO dream team
To do great SEO you need a dream team consistent of different people with different skills. What`s your ideal SEO team in 2013?
Post from Agnete Tøien Pedersen on State of Search
Your 2013 SEO dream team
Choosing the Right Mobile Site Platform
A few months ago, I wrote a post on SEOmoz about responsive web design, and how good it can be for SEO. A fellow Distiller, Bridget Randolph, followed up with a post about how to optimize a separate mobile site. Continue reading »
Mastering PPC: How to Use Google’s New Keyword Planner
Let’s face it, despite our best efforts most of us don’t have unlimited PPC budgets. We’re faced with the challenge of managing and optimizing accounts within a specified monthly budget which is why it’s so important to maximize the valuable dollars we do have. Estimation tools are a great resource to help build out your […]
What’s your brand worth?
Most of us don’t think about the value of our brand, we just know that we damage it if we get something wrong, and building it can seem like something of a black art. The Coca Cola Company is often seen as the forefather of brand management, fiercely protecting its trademark, its designs and even […]
Are Brand-Owned Channels the Future of Content Marketing?
With Google penalising sponsored links and guest posts, an options for brands to get their content in front of an audience is to build their own channel.
Post from Barry Adams on State of Search
Are Brand-Owned Channels the Future of Content Marketing?
10 things that SEOs can learn about PR in a post Penguin 2.0 World
So, after a few weeks of fear mongering by Matt Cutts, Penguin 2 (the sequel) wasn’t quite as terrifying as the original. Sure sites have seen ranking drops, but these were in line with expectations and many SEOs were already battle hardened from last year’s update. We’ve had a year since the last update and […]
How Small Wins Can Help Build Trust
Gaining the trust of your clients can be very difficult, especially if the client has worked with an unethical SEO company in the past. I want to share a story on how we got the client approval process down to 5-7 days from 4-8 weeks by having some small wins and building trust with the […]
Understanding the “Why” in SEO
One of my favorite TED talks is “How Great Leaders Inspire Action” by Simon Sinek. In the presentation he describes the concept of the Golden Circle which consists of three rings: What, How, and Why. Sinek explains that conventional thought works from the outside in. People and organizations think about What they want to do […]
On Avoiding Penalties and Increasing Conversions
A cheat`s guide to avoiding algorithmic penalties and increasing conversions by setting sights a little higher.
Post from Claire Thompson on State of Search
On Avoiding Penalties and Increasing Conversions
Breaking News – New Twitter Lead Generation Card
Ay caramba! We can now get email addresses from Twitter with the new Lead Generation Card. This is a new feature; Twitter has done some testing but is now rolling it out to all advertisers with reps who use the managed interface. When a user expands your Tweet, they see an image and description of […]
How to cloak your affiliate links
We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote…
How to cloak your affiliate links is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
#SMX London: Hardcore SEO Power Tools
During this session at SMX London, we had Steve Lock of Linkdex, Pete Wailes of SEOGadget, Stacey Cavanagh of Tecmark and Dixon Jones of Majestic SEO showcasing their toolbox of hardcore SEO power tools.
Post from Gianluca Fiorelli on State of Search
#SMX London: Hardcore SEO Power Tools
Link Risk Analysis Process Made Easy With Link Detox
With the Google Penguin update (branded as 2.0 or 4 depending on the scoring you are following) hanging over the world of SEO and being set to roll out within the next 8 days, the need to take a step back from the promotion of your website in order to …