Spark New Ideas with these Keyword Research Tools/Tips
A successful SEO campaign starts with choosing the right keywords. Growing your business beyond the initial campaign involves expanding your keyword list and this can be difficult at times. You’re in need of new keyword ideas and new opportunities but you don’t know where to look. There are a ton of SEO tools out there that can […]
Going from SEO N00B to Full-Timer in Six Months and What I Learned Along the Way
When I was four years-old I asked my mother what red and green traffic lights meant. I immediately followed with two more burning questions regarding why dogs wag their tails and why people respond, “you’re welcome” to a “thank you.” Done! For the next several minutes, I was omnipotent. My education was complete. I knew […]
How To Start Using The Lean Startup SEO Style
Do you remember the very first day in your office? The first moment of walking into the office as the newbie? That’s exactly what I recall doing not too long ago here at Distilled. As well as being greeted by Continue reading »
Link Building for Big-Name Brands
Link building is clearly not a one-size-fits-all endeavor. Strategies have to take into consideration each client’s industry, customer, and brand itself, so things can get complicated rather quickly. Throw into the mix a name brand client that is especially concerned about aesthetic and brand fit, and typical “go to” tactics aren’t really going to cut […]
15 Lessons Learned After 5 SEER Years
Let me start this by saying I have so much to learn. I’m extremely grateful for the experiences & knowledge gained over the last 5+ years at SEER and hope to learn even more over the next 5. At one time or another since starting, I’ve been on the wrong end of almost every one […]
Mastering #PPC: Learn the Skills to Pay the Bills
Now that Francis has showed you how to set up AdWords and BingAds accounts, let’s dive into how to pay for your ads and why you might chose each option. There are three primary billing options available for AdWords and BingAds. Prepay How Does Prepay Work? Advertisers are required to deposit funds into their account(s) prior […]
Pick up the Phone: Lessons We Can Learn from Public Relations about Outreach
SEOs and Public Relations professionals can sometimes have a contentious relationship. PR pros often feel like we’re encroaching on their territory, while as SEOs, we feel like we can add more value and ROI for clients with data-driven results. But PR and SEO are not mutually exclusive– in fact, the best results often happen when […]
Best Practices for Google Analytics Profiles
Whether you’re an analytics newbie, nerd or ninja, it always helps to follow best practices when setting up new Google Analytics profiles. SEER’s best practices for all of our analytics setups include some tried-and-true methods to follow, which I’ll share with you below! To start – Why do I even need Profiles in Google Analytics? […]
Flying the SEO Helicopter
A very long time ago I was a programmer. Not a “coder”, but a programmer.
In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when I […]
Online Success From Offline #RCS: Non-Profit Style
We recently asked our Facebook fans what kind of posts they’d like to see next on the SEER blog. Thanks to all of our fans for the feedback so far! We’re taking the first request from Benji Craig. Benji asked us to cover “RCS with a non profit spin”. To me, that has a couple […]
Spreadsheets for SEO: Filtering Google Webmaster Tools Data by Domain
Hey all, I tend to be the guy everyone comes to for Excel help at Bronco, so I thought I’d start doing posts on solving some of the most common issues I find popup being an SEO. This may well have been talked about before by other bloggers, but it may be new to a […]
Is Your Content Original Or Stolen – 3 Quick Ways To Find Out
#1 on Google’s list of priorities is to provide the best user experience possible. Since Google’s main function is to provide answers to people’s search queries they do not want to serve the same answer or content over and over in the search results. Google strives to solve this problem by having its algorithm determine which content is the […]
Why Is My Site Not Ranking?
If you are a small business owner on a small budget the chances are you are learning about everything you can to set-up and promote your business. You are the CEO, the CMO, the bookeeper and the post room and chances are you make a cracking cuppa. Not every startup is VC funded, not every read more »
Post from Nichola Stott on State of Search
Why Is My Site Not Ranking?
Breaking Down the Silos Event – Thursday, May 16th
Five cross-industry thought leaders will be speaking at the Search Church on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy. Whether you or your company is active in online marketing/advertising or is interested in learning to better manage your online […]
Brand Search As A Ranking Signal – A Study
I was having a look at one of my client’s rankings in the Home & Garden sector recently, and I found that although their rankings hadn’t changed *that much* the SERPs had changed completely. Where there were previously small businesses competing with them, this had now been replaced with big name brands. And it occurred […]
WordPress Category Pages
I’m not a huge fan of most WordPress category pages. They tend to be duplicate content or thin/template content. On top of that, a lot of people use them really badly (such as bloggers who make up new categories every Continue reading »
Creativity Is The Real King
They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in […]
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The Link Builder’s Guide to Polling
Introduction Polls can get links. They can get a lot of links, from great places… from niche blogs to national media. A poll should be looked at as a tool, and if it doesn’t get links, it’s not because of Continue reading »
The Latest 5 Tools I’ve Added to my SEO Toolbox
I’ve written a few posts now on tools: There was the one on Doing a Site Audit Using Google Webmaster Tools, the 8 Alternative Ways To Use Screaming Frog for SEO and most recently one on Simple Tools to Get Continue reading »
Going Beyond Rankings With Google Analytics
This post takes a look at the increasing problem with flawed ranking data and how we should be educating site owners to look beyond search engine ranking data. Using Google Analytics, there are a number of reports available in to allow you to track more meaningful metrics beyond search engine rankings.