Internal Linking Road Map
I’m currently working on a client’s site and as part of the audit process I noticed the internal linking was poor and their main landing pages had only one or two links going to them. One such way to combat this was to improve the sites main navigation, this has been difficult though due to […]
The Rise and Fall of Citadel-Insurance.co.uk
In a well-documented haze of online search engine manipulation it became apparent that the competitive nature of the ‘car insurance’ organic search results was simply too much for one company to ignore after it came to light that one site had mysteriously appeared on the first page of Google search results in an alarming period […]
Thought Google Analytics was all about SEO? Think again.
Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it Continue reading »
Mastering PPC: Getting to Know Smaller Search Engines
Imagine this: You own a business software company and your goal is for individuals to come onto your site and fill out a short form so you can give them a call and sell them on how your software would benefit their company. Your company is running ads on two engines, both of which have received […]
Negative Seo the link takedowns
Following on from Craig’s post yesterday …. Let’s say for example I wanted to take down a competitor, in this case it’s my site David Naylor and the keyword is DaveN, Firstly I could quickly log into Ahrefs and collect some data, mainly linking to me with that anchor text: Create a fake email account on […]
Google’s take on SEO
It is safe to say advances in SEO can be measured on an exponential scale. There are more SEO techniques now than simply bulking up keywords in a page’s copy and exchanging links; the summit has risen higher.
Before the air gets too thin to breathe, it’s important to set our sights on base camp.
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The post Google’s take on SEO appeared first on DEJAN SEO.
Jobs Market results gets the special treatment in Google
Sometimes it’s the little things you notice, like today, in the UK search results I noticed what I thought was just a Google clustering mess up but sadly it wasn’t. Search in Google.co.uk for seo jobs or even hgv drivers jobs Now in Ripon I’m seeing Indeed take 6 results, but Google is targeting my […]
Link Removals – You’re At Risk
We have recently been doing one of many link clean-ups that come along with new clients, where we analyse the client’s backlink profile and follow that up with link removal requests that we have agreed upon with the client; so basically finding all the problem links and attempting to get them removed. We try to […]
The Money is in the Videos
There is a lot of money in online video, that is for sure. Moneysupermarket took a closer look in this infographic.
Post from Bas van den Beld on State of Search
The Money is in the Videos
Mastering PPC: Options By Engine
Now that you have an idea of how to manage your budget thanks to Nick, you might want to consider where your ads are currently showing, and where you can expand! There are tons of options for engines that you can show ads on but the two biggest players are of course Google and Bing. […]
Shortterm-ism – the Biggest Barrier to SEO
Google is taking link spam seriously – and if a recent tweet from Matt Cutts is anything to go by, updates such as Penguin are going to become better and better.
Post from Peter Young on State of Search
Shortterm-ism – the Biggest Barrier to SEO
Be a HARO Hero: Make the Most of Off-Topic Queries
HARO, in theory, is a dream come true. Tons of people are looking for someone – anyone – to help them out, basically in exchange for a link… jackpot, right?! Not usually. While you may infrequently find a ‘diamond in the rough,’ most days, queries like this generally clutter your inbox: So maybe your client […]
Ding Ding. Google v Payday Loans SERPS in the UK
Google has declared they are rolling out more changes to combat ‘spammy’ SERPS (Search Engine Results Pages) like “payday loans”. What’s interesting is Google doesn’t often tell us a specific SERP is getting cleaned up. It’s a bit like a fight after school. It’s worth watching I think if you are interested in SEO. We just started a […]
The Future of Search
Welcome to the World of Tomorrow! Sorry…had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will Critchlow is presenting his thoughts on the Future of Search. As the chances of all of Continue reading »
Finding Contact Information for .EDU Outreach
While doing outreach, you may find yourself trying to reach out to an student organization or club on a university campus. Often, the club’s website will list a general “info@” or “contact@” email address. In my experience, these general contact emails get lost in the internet ether, never to be actually read by a club […]
Keywords Still Matter
As content marketing becomes the new black I’m starting to hear people talk about how keywords don’t matter anymore. This sentiment appears in more than a few posts and the general tenor seems to be that keyword focused strategies are a thing of the past – a relic from a dark time. The problem? You […]
Keywords Still Matter is by AJ Kohn, originally posted on Blind Five Year Old.
Your 2013 SEO dream team
To do great SEO you need a dream team consistent of different people with different skills. What`s your ideal SEO team in 2013?
Post from Agnete Tøien Pedersen on State of Search
Your 2013 SEO dream team
Choosing the Right Mobile Site Platform
A few months ago, I wrote a post on SEOmoz about responsive web design, and how good it can be for SEO. A fellow Distiller, Bridget Randolph, followed up with a post about how to optimize a separate mobile site. Continue reading »
Mastering PPC: How to Use Google’s New Keyword Planner
Let’s face it, despite our best efforts most of us don’t have unlimited PPC budgets. We’re faced with the challenge of managing and optimizing accounts within a specified monthly budget which is why it’s so important to maximize the valuable dollars we do have. Estimation tools are a great resource to help build out your […]
What’s your brand worth?
Most of us don’t think about the value of our brand, we just know that we damage it if we get something wrong, and building it can seem like something of a black art. The Coca Cola Company is often seen as the forefather of brand management, fiercely protecting its trademark, its designs and even […]