Google Carousel: Image Search Optimization
Over the past couple of months, my colleague Sung and I spent a large part of our creative time analyzing the “Whys” and “Hows” of Google’s local carousel. After we determined some of the factors for optimizing local results and its effects on businesses, we decided to extend our research outside of the local carousel […]
Google Carousel: Local Search Optimization 101 – Part 1
Circa June 2013, Google revamped the way local businesses appeared on the SERPs. Across the nation, bedlam ensued as local business owners ran around, pulling their hair out cursing the Google gods and their gaudy, horizontally scrolling, row of images atop the results page. Many of us questioned its purpose. How did it work? How […]
Take Me Down To Paradise City, SearchLove San Diego 2013 Day One
Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday. But last week saw over 20 industry experts descend upon sunny San Diego to speak at Distilled’s first Continue reading »
Choose Your International Strategy Tool
International Search is a very confusing thing for webmasters, SEOs, and business owners across the globe. I’ve worked with companies large and small on their international strategies and over time developed a set of questions that help identify the right Continue reading »
Gianluca Fiorelli’s Super Search Update – August edition
Gianluca Fiorelli shows you the best of the web when it comes to articles around search engine marketing.
Post from Gianluca Fiorelli on State of Digital
Gianluca Fiorelli’s Super Search Update – August edition
Gianluca Fiorelli’s Super Search Update – August edition
One of the nicest things for an Internet Marketer like me is that – even though the Internet never goes on vacation – at least your client yes. So, when clients are on holidays – hence not calling you every two days and you don’t have to write down reports every now and then – read more »
Post from Gianluca Fiorelli on State of Search
Gianluca Fiorelli’s Super Search Update – August edition
5 Things Every Search Conference Newbie Should Know
This past Thursday and Friday I got to do something I’ve wanted to do for a long time – attend a search conference (specifically, SearchLove San Diego, which is put on by Distilled.) I was really excited, yet at the same time realized I didn’t really know what to expect. Here are five things I learned that other […]
SEO Correlation Studies: Are We Looking At Them Wrong?
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down, and instead we see these factors as predictive elements?
Post from Barry Adams on State of Search
SEO Correlation Studies: Are We Looking At Them Wrong?
How Long Should My Blog Post Be?
The question ‘How Long Should My Blog Post Be?’ has been around for as long as blogs have. There are also numerous reasons across why we care about this question. Is it from a usability perspective? Is there a secret formula to improving reader engagement through mastering the perfect ‘not too long, but not too short’ blog post length?
Post from Annabel Hodges on State of Search
How Long Should My Blog Post Be?
Part One: AdWords Paid & Organic Report Results
SEER recently implemented the new AdWords paid and organic report for six of our clients. The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis. PPC Hero wrote a great post on how to set up the paid and organic […]
Streamlining Link Removals – Email to Excel. Fast!
A new post from www.davidnaylor.co.uk. BAZINGA!
The Future of Local Discovery is About the Story, Not the Place
Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]
The post The Future of Local Discovery is About the Story, Not the Place appeared first on SEOgadget.
Use This Invention From 1870 To Build Relationships & Links
Yes, you guessed it. The phone. Picking up the phone to have a conversation is nothing new. People have been doing it for quite some time and, turns out, it still works! Email and social media platforms are great, but hearing someone’s voice adds character to a conversation. I have had a lot of success […]
Shouldn’t my Developer know SEO?
One problem that SEO face is that we heavily rely on work carried out by other Digital Professionals, Creatives, Developers, PR people etc, so how do we over come this?
Post from Neil Walker on State of Search
Shouldn’t my Developer know SEO?
Mastering PPC: Five Reasons To Run PPC For Brand Keywords
Amanda wrote a great post last week on advanced bidding strategies. I wanted to follow up with an answer to a common client question about billing. Clients ask all the time, why should they bid on their own brand keywords when they rank highly in the organic results for their brand keywords? Isn’t this wasting […]
301 Redirect or A Google Webmaster Tools Change Of Address?
Or both? It is both, obviously. When you carry out an effective domain migration, there are a lot of changes at stake. If you follow a clear process for your site, things usually go according to plan. Have you heard the adage about car mechanics always have the worst cars? Or decorators have the least well […]
The post 301 Redirect or A Google Webmaster Tools Change Of Address? appeared first on SEOgadget.
Making the Case for Honing your Outreach Detective Skills
By now you’ve probably figured out that many of us here at SEER are expert stal– ehm, detectives when it comes to outreach, particularly hunting down a journalist’s or blogger’s contact information. A couple of my favorite posts from the SEER archive have covered some awesome (and sneaky) ways to track down prospects (and their info)– […]
DistilledLive Catch Up: Responsive Web Design
Last Monday, our Seattle office held a meet up about responsive design. We were lucky enough to get Matt Fordham, technical director at Wintr, to explain the fundamentals behind responsive design itself, and I made my argument for why responsive Continue reading »
Structured Data and Schema Markup for “Dummies” (and by “Dummies” I Mean “SEO Savvy Readers”)
Several months ago, Wil wrote a blog post that highlighted (pun intended – I’m witty like that) the benefits of incorporating structured data on SERPs via the Google Highlighter Tool. Wil articulated some great reasons on why implementing structured data can be tremendously beneficial to users (and to the businesses they end up patronizing), but […]
Google Moving The Goal Posts With Reconsiderations
A new post from www.davidnaylor.co.uk. BAZINGA!