SEO for Regulated Industries

Pharmaceuticals and healthcare. Financial services. Alcohol and tobacco. Insurance. What do all of these industries have in common? They are highly regulated. Which means that they have to be very, very careful with their messaging and marketing strategies. If they make one small slip, that failure to comply with regulation could result in fines, lawsuits, […]

Part Two: Four AdWords Paid & Organic Report Questions Answered

Many good things come in four.  My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data.  The paid and organic report links Google Webmaster tool data with […]

Be Careful Sharing Your Internal Dashboards [And How to Remove Content From Google]

As Geckoboard suggests, “All of Your Data in One Place.” Quite. But maybe not in Google’s search results. It looks like a few users of Geckoboard who have opted to share a dashboard might not realise that their data could be in plain view of users who understand how to execute a simple site search query in […]

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Can we trust Google Keyword Planner?

While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…

Post from on State of Search
Can we trust Google Keyword Planner?

Google Carousel: Image Search Optimization

Over the past couple of months, my colleague Sung and I spent a large part of our creative time analyzing the “Whys” and “Hows” of Google’s local carousel. After we determined some of the factors for optimizing local results and its effects on businesses, we decided to extend our research outside of the local carousel […]

Gianluca Fiorelli’s Super Search Update – August edition

GianlucaOne of the nicest things for an Internet Marketer like me is that – even though the Internet never goes on vacation – at least your client yes. So, when clients are on holidays – hence not calling you every two days and you don’t have to write down reports every now and then – read more »

Post from on State of Search
Gianluca Fiorelli’s Super Search Update – August edition

SEO Correlation Studies: Are We Looking At Them Wrong?

CorrelationSEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down, and instead we see these factors as predictive elements?

Post from on State of Search
SEO Correlation Studies: Are We Looking At Them Wrong?

How Long Should My Blog Post Be?

Best Blog LengthThe question ‘How Long Should My Blog Post Be?’ has been around for as long as blogs have. There are also numerous reasons across why we care about this question. Is it from a usability perspective? Is there a secret formula to improving reader engagement through mastering the perfect ‘not too long, but not too short’ blog post length?

Post from on State of Search
How Long Should My Blog Post Be?

The Future of Local Discovery is About the Story, Not the Place

Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]

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