Improving content quality at scale with AI
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
How important are backlinks for SEO in 2024?
Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction.
New for 2024! Compare 16 top SEO platforms
Whether you’re looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.
Google Analytics GA4 shows real-time users in the last 5 minutes
Previously, GA4 only showed this metric over the past 30 minutes.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What’s up with the Google AI Overviews click-through rates? Let’s explore some math, sleights of hand and corporate miscommunications.
Driving traffic but not leads? How to win with SEO and CRO
Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic.
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
Bing Search outages since early this morning
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Google Ads VP dodges questions on AI Search impact to publishers
Google’s Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
SEO job listings down 37% in Q1 – bad omen or blip?
We’re living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here’s a pragmatic approach to leveraging and showcasing true subject matter expertise.
Builtvisible Forecaster – the art of SEO possibility for strategic digital marketers.
SEO forecasting typically has two major challenges. The first of these is explainability; it’s incredibly important to be able to outline the factors which make up your forecast algorithm if it is to be believed by senior stakeholders. If there i…
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
So you’ve ‘won’ SEO – now what?
Learn how to defend your “moat,” capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Google Lens and Circle to Search gains more links, facts and AI Overviews
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google’s product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Google CEO is ’empathetic’ to content creators Search has wiped out
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy
Submit your entry by Friday, May 24, to lock in Super Early Bird rates!