How to maximize PPC and SEO data with co-optimization audits
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
There is no ‘best’ Google Ads bidding strategy, study finds
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
Google adds support for sale pricing and priceType property
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
Google Search completely kills the cache feature
9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Optimizing Largest Contentful Paint: 5 tips for a faster website by DebugBear
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
How to plan a website to maximize SEO success
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
Top 7 Google Ads and SEO synergies you should act upon
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.
Fueling better marketing plans with Shell by Uptempo
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.
New data: Google AI Overviews show more often to signed-in users
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
The ultimate guide to HTTP status codes for SEO
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
How Google Search uses AI
Explore how Google’s AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
The 5 core focus areas of website optimization by Edna Chavira
Learn on-page and technical SEO best practices and performance optimization techniques.
4 initiatives to combat AI-driven SEO traffic losses
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
The impact from the retirement of continuous scroll
What? Google retired the continuous scroll feature on both Desktop and Mobile towards the end of June. Search results are now back to their old format and users need to scroll to the bottom of the page and click to navigate to more results on Page 2 an…