How to make the most of GA4 for SEO
Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.
Google updates deepfakes search algorithms and controls and expands About this image
Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens.
Website migration checklist: 11 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
What is generative engine optimization (GEO)?
Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search.
New Google Business Profile AI tool creates a menu from an image
Learn how Google’s AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
How to START building a modern digital marketing plan
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
Microsoft confirms Reddit blocked Bing Search
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Bing testing new generative search experience
Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.”
Google will ‘soon’ test search, shopping ads in AI Overviews
Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.
Can’t keep up? 3 timeless ways to future-proof SEO
Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.
2024 organic website traffic benchmarks by Edna Chavira
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
Could AI eventually make SEO obsolete?
As long as users need to search for information, search optimization will remain essential. Here’s why.
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
Survey: User satisfaction with Google grows in 2024
Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
Billions of Google redirects to stop working next year
Google announced its URL shortener service will stop working completely on August 25, 2025.