How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.
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Another study shows how featured snippets steal significant traffic from the top organic result
When a featured snippet is present, CTR for the first organic result falls below 20 percent.
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New study on featured snippets within Google reveals growth & optimization techniques
Study shows nearly 30% of the Google results have featured snippets.
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Are you a featured snippet? If so, Google’s testing dropping your web listing
Google has confirmed they are testing removing the featured snippet from the main core web results.
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3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
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Google Home now helps you cook over 5 million recipes
Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant.
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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
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An answer box experiment (my journey into known and unknown factors)
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.
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Four U.S. Presidents in the KKK? Google’s latest problem with featured answers
Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there’s no conclusive evidence any were.
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Google featured snippets now often followed by the “people also ask” box
The “People also ask” gets more frequent and prominent placement in Google.
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Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.
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SEO trends to prepare for in 2017
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
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Google’s machine learning now writes featured snippets descriptions
Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web.
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Google Home responding with featured snippets
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
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Is Google showing fewer image boxes in its search results?
You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature?
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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
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Google now offers real time earthquake information in search results
Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt. Google said the “information will…
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Google testing new tool to check internet speeds directly in search results
Powered by Measurement Labs, Google’s latest widget was surfaced via a search for “check internet speed.”
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Paging Dr. Google: Google rolls out symptom-related direct answers on mobile
Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.
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Google’s latest health tool: a BMI calculator now available directly in search
A search for “BMI calculator” delivers an interactive tool that helps users determine their body mass index.
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