Four ways to test your marketing ideas instead of trusting blogs
Don’t let someone else’s blog tell you what will work for your marketing. Test it yourself.
The post Four ways to test your marketing ideas instead of trusting blogs appeared first on Search Engine Watch.
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines and ad formats.
The post Small-budget guide to testing ad copy, landing pages, and more appeared first on Search Engine Watch.
Which SEO trends are here to stay?
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
Post from Hannah Thorpe
Why local matters, even for national advertisers
There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
A guide to testing your paid social ads to enhance ROI
While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel.
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
Facebook is testing a new way to make damn sure your friends see your posts
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story…
Nine common content marketing mistakes and how to fix them
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your strategy is effective?
Is Google testing out green labels for PPC ads?
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this … read more
How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for purchasing decisions.
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]