The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
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Google expands fact checking effort to all searches worldwide
Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions.
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Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
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Google begins rolling out a new desktop search user interface
Check out the new desktop search interface rolling out to a Google near you.
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Google begins mobile-first indexing, using mobile content for all search rankings
While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
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Google says Penguin recoveries have started to roll out now
Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.
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Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
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Google warns it will crack down on “intrusive interstitials” in January
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages.
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Google dropping “Mobile-friendly” label from search results
Google says the change is designed to declutter its search results.
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AMP breaks out of news into the main Google search results
The company says that AMP pages will not receive a rankings boost.
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Google AdWords to break up tablet & desktop and enable a mobile base bid
Individual device bid adjustments will roll out in the coming months
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FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
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Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide
A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.
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Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
After 15 years, Google’s head of search, Amit Singhal, is leaving the company.
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How I Use Talkwalker Alerts for Journalist / PR Outreach
It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new links and new opportunities for outreach so much that it’s obviously inspired how […]
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