JavaScript rendering and the problems for SEO in 2020
Croud’s VP Strategic Partnerships, Anthony Lavall discusses JavaScript frameworks that deal with the most critical SEO elements.
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10 Silent killers that affect your website speed
You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them.
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Quick wins for Magento SEO
Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.
The post Quick wins for Magento SEO appeared first on Search Engine Watch.
Quick wins for Magento SEO
Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.
The post Quick wins for Magento SEO appeared first on Search Engine Watch.
Googlebot evergreen rendering in our testing tools
Today we updated most of our testing tools so they are using the evergreen Chromium renderer. This affects our testing tools like the mobile-friendly test or the URL inspection tool in Search Console. In this post we look into what this means and …
Search at Google I/O 2019
Google I/O is our yearly developer conference where we have the pleasure of announcing some exciting new Search-related features and capabilities. A good place to start is Google Search: State of the Union, which explains how to take advantage of the l…
Google I/O 2019 – What sessions should SEOs and webmasters watch?
Google I/O 2019 is starting tomorrow and will run for 3 days, until Thursday. Google I/O is our yearly developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google to an audience of 7,000+ developers who fly to California.
However, you don’t have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live streamed on YouTube for anyone to watch. Browse the full schedule of events, including a list of talks that we think will be interesting for webmasters to watch (all talks are in English). All the links shared below will bring you to pages with more details about each talk, and links to watch the sessions will display on the day of each event. All times are Pacific Central time (California time).
- Tuesday, May 7th
4pm – Building Successful Websites: Case Studies for Mature and Emerging Markets, with Aancha Bahadur, Charlie Croom, Matt Doyle, Rudra Kasturi, and Jesar Shah
- Wednesday, May 8th
10.30am – Enhance Your Search and Assistant Presence with Structured Data, with Aylin Alroik and Will Leszczuk
11.30am – Create App-like Experiences on Google Search and the Google Assistant, with Allen Harvey
11.30am – Rapidly Building Better Web Experiences with AMP, with Adam Greenberg and Naina Raisinghani
6.30pm – Unlocking New Capabilities for the Web, with Pete LePage and Thomas Steiner
- Thursday, May 9th
10.30am – Google Search: State of the Union, with John Mueller and Martin Splitt
1.30pm – Google Search and JavaScript Sites, with Zoe Clifford and Martin Splitt
This list is only a small part of the agenda that we think is useful to webmasters and SEOs. There are many more sessions that you could find interesting! To learn about those other talks, check out the full list of “web” sessions, design sessions, Cloud sessions, machine learning sessions, and more. Use the filtering function to toggle the sessions on and off.
We hope you can make the time to watch the talks online, and participate in the excitement of I/O ! The videos will also be available on Youtube after the event, in case you can’t tune in live.
Posted by Vincent Courson, Search Outreach Specialist
A survival kit for SEO-friendly JavaScript websites
How to enable the usage of JavaScript frameworks while keeping the search engine bots happy? Where should SEOs start from? Key guidelines shared.
The post A survival kit for SEO-friendly JavaScript websites appeared first on Search Engine Watch.
Introducing a new JavaScript SEO video series
We made a new video series on JavaScript SEO that benefits both web developers and SEOs. In the series we want to help making discoverable web apps with JavaScript.JavaScript is popular as it allows to build more engaging web applications. JavaScript f…
Why SEO and front-end developers are the perfect search marketing team
Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the next level.
The post Why SEO and front-end developers are the perfect search marketing team appeared first on Search Engine Watch.
Google Search at I/O 2018
With the eleventh annual Google I/O wrapped up, it’s a great time to reflect on some of the highlights.
What we did at I/O
The event was a wonderful way to meet many great people from various communities across the globe, exchange ideas, and gather feedback. Besides many great web sessions, codelabs, and office hours we shared a few things with the community in two sessions specific to Search:
- Deliver search-friendly JavaScript-powered websites with John Mueller and Tom Greenaway
- Build a successful web presence with Google Search with Mariya Moeva and John Mueller
The sessions included the launch of JavaScript error reporting in the Mobile Friendly Test tool, dynamic rendering (we will discuss this in more detail in a future post), and an explanation of how CMS can use the Indexing and Search Console APIs to provide users with insights. For example, Wix lets their users submit their homepage to the index and see it in Search results instantly, and Squarespace created a Google Search keywords report to help webmasters understand what prospective users search for.
During the event, we also presented the new Search Console in the Sandbox area for people to try and were happy to get a lot of positive feedback, from people being excited about the AMP Status report to others exploring how to improve their content for Search.
Hands-on codelabs, case studies and more
We presented the Structured Data Codelab that walks you through adding and testing structured data. We were really happy to see that it ended up being one of the top 20 codelabs by completions at I/O. If you want to learn more about the benefits of using Structured Data, check out our case studies.
During the in-person office hours we saw a lot of interest around HTTPS, mobile-first indexing, AMP, and many other topics. The in-person Office Hours were a wonderful addition to our monthly Webmaster Office Hours hangout. The questions and comments will help us adjust our documentation and tools by making them clearer and easier to use for everyone.
Highlights and key takeaways
We also repeated a few key points that web developers should have an eye on when building websites, such as:
- Indexing and rendering don’t happen at the same time. We may defer the rendering to a later point in time.
- Make sure the content you want in Search has metadata, correct HTTP statuses, and the intended canonical tag.
- Hash-based routing (URLs with “#”) should be deprecated in favour of the JavaScript History API in Single Page Apps.
- Links should have an href attribute pointing to a URL, so Googlebot can follow the links properly.
Make sure to watch this talk for more on indexing, dynamic rendering and troubleshooting your site. If you wanna learn more about things to do as a CMS developer or theme author or Structured Data, watch this talk.
We were excited to meet some of you at I/O as well as the global I/O extended events and share the latest developments in Search. To stay in touch, join the Webmaster Forum or follow us on Twitter, Google+, and YouTube.
Posted by Martin Splitt, Webmaster Trends Analyst
An Idiot’s Guide to: Failing to Complete the Actions for the Google Assistant Codelab (and a Realisation that I Need to Learn More Code)
Read about John’s attempt to create a simple Google Action for the Google Assistant – he knows that the future of search is voice, but does he need more coding skills?
Post from John Warner
Google I/O 2018 – What sessions should SEOs and Webmasters watch live ?
Google I/O 2018 is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google.
However, you don’t have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live streamed on YouTube for anyone to watch. You will find the full-event schedule here.
Dozens upon dozens of talks will take place over the next 3 days. We have hand picked the talks that we think will be the most interesting for webmasters and SEO professionals. Each link shared will bring you to pages with more details about each talk, and you will find out how to tune in to the live stream. All times are California time (PCT). We might add other sessions to this list.
Tuesday, May 8th
3pm – Web Security post Spectre/Meltdown, with Emily Schechter and Chris Palmer – more info.
5pm – Dru Knox and Stephan Somogyi talk about building a seamless web with Chrome – more info.
Wednesday, May 9th
9.30am – Ewa Gasperowicz and Addy Osmani talk about Web Performance and increasing control over the loading experience – more info.
10.30am – Alberto Medina and Thierry Muller will explain how to make a WordPress site progressive – more info.
11.30am – Rob Dodson and Dominic Mazzoni will cover “What’s new in web accessibility” – more info.
3.30pm – Michael Bleigh will introduce how to leverage AMP in Firebase for a blazing fast website – more info.
4.30pm – Rick Viscomi and Vinamrata Singal will introduce the latest with Lighthouse and Chrome UX Report for Web Performance – more info.
Thursday, May 10th
8.30am – John Mueller and Tom Greenaway will talk about building Search-friendly JavaScript websites – more info.
9.30am – Build e-commerce sites for the modern web with AMP, PWA, and more, with Adam Greenberg and Rowan Merewood – more info.
12.30pm – Session on “Building a successful web presence with Google Search” by John Mueller and Mariya Moeva – more info.
This list is only a sample of the content at this year’s Google I/O, and there might be many more that are interesting to you! To find out about those other talks, check out the full list of web sessions, but also the sessions about Design, the Cloud sessions, the machine learning sessions, and more…
We hope you can make the time to watch the talks online, and participate in the excitement of I/O ! The videos will also be available on Youtube after the event, in case you can’t tune in live.
Posted by Vincent Courson, Search Outreach Specialist, and the Google Webmasters team
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over.
JavaScript & SEO: The Definitive Resource List
Learn all about JavaScript and SEO with this comprehensive list of resources on all aspects of crawling, indexing, and ranking JavaScript in search engines. Includes links to tests, case studies, presentations, and official documentation.
Post from Barry Adams
Why site speed is as important as ever on the visual web
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here’s why SEOs shouldn’t overlook this as an issue, and what can be done about it.
JavaScript and SEO: The Difference Between Crawling and Indexing
Crawling and indexing are different things, yet in SEO they are often confused. This can lead to misunderstandings and issues, especially when it comes to JavaScript.
Post from Barry Adams
How JavaScript impacts page loading speed on mobile
JavaScript is the second-largest contributor to page weight, behind images, which means it can play a major role in slowing down the speed of your mobile site. Here’s how you can reduce your reliance on JS and reduce its impact on your site.
Google Tag Manager: an introduction
Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to […]
Ask Yoast: why and how to minify your JS and CSS
If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page […]