6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Google Ads Survival Guide During COVID-19: How to Overcome The Challenges
If your business has been struggling with COVID-19 issues, this post can help you set up a strategy to tackle Google Ads and the ever-changing advertising market.
Post from Hannah O’Brien
Five fears of channel owners: What spooks you about creating your own CTV app?
In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween horror story right? Alex Zakrevsky. CEO of Allroll, helps you overcome these fears.
The post Five fears of channel owners: What spooks you about creating your own CTV app? appeared first on Search Engine Watch.
Digital Marketing in a VUCA World [REPORT]
We live in increasingly uncertain times and work in a complex industry. COVID-19 made it clear that we live in a volatile, unstable, complex and ambiguous world, as it struck digital marketing agencies with a 40% reduction in the media spend they managed for their clients. It represented the greatest data disruption in digital history. But digital marketing agencies have been on unstable ground for a while as they continuously embrace and adopt artificial intelligence at an accelerating pace involving more automation and less access to data residing in the data bubbles of the largest media owners. Add to this…
Post from Barry Adams
Google Ad Grants: The Rules and How to Stay Compliant
When Running A Google Ads (AdWords) Charity Account, You Need To Be Extra-Vigilant To Ensure You Stay Compliant. Read More On The Non-Profits Rules Here.
Post from Alix Charles
Paid Search Association Online Conference 2020 on May 12-13-14
Paid Search Association Conference 2020 is intended to give all PPC professionals a free occasion of high level support and update during one of the most critical periods mankind has ever faced.
Post from Gianpaolo Lorusso
Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
The post Hitchhiker’s guide to the end of the third-party cookie as we know it appeared first on Search Engine Watch.
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
The post Social learning: How to optimize your Facebook PPC campaign appeared first on Search Engine Watch.
Marketing on Amazon in 2020 [Report]
Anders Hjorth and Dan Saunders have compiled a detailed research report about marketing on Amazon, full of insightful data and actionable tactics.
Post from Barry Adams
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
The post Searchmetrics report: How Amazon and Google help each other appeared first on Search Engine Watch.
Top 5 Tips to Save Money on Google Ads
Paid ads can be great to quickly get in front of potential customers. But with rising click costs, could they be cheaper? Read on to find out.
Post from Alix Charles
ADworld Experience 2020 Final Program & Special Discount
The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.
Post from Gianpaolo Lorusso
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
Post from Wolfgang Digital
Should You Bid On Your Branded Keywords in Paid Search?
Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
Post from Marco Megali
The Invisible Attribution Model of Link Acquisition
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link […]
The Invisible Attribution Model of Link Acquisition
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link […]
The post The Invisible Attribution Model of Link Acquisition first appeared on Blind Five Year Old.
Call for PPC & CRO speakers at the next ADworld Experience
The European largest PPC & CRO event has opened the hunting season for case stories to be presented at the next edition, which will be held in Italy on April 23-24, 2020. Here are all details to apply successfully.
Post from Gianpaolo Lorusso