Why You Should Use PPC as a Content Marketing Tool
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
Post from Morgen Henderson
Check your Google Ads account like a PRO with “PPC CheckMate” methodology
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
Post from Gianpaolo Lorusso
Paid Search Strategies 2019 [Report]
The new Paid Search Strategies 2019 report from Innovell is a detailed look at the types of strategic approaches that drive paid search success in 2019.
Post from Barry Adams
Managed Placements As An Underrated Way To Build A High-Performing GDN Campaign
This article will show you how to boost your display campaigns by using managed placements to target very specific audiences.
Post from Maria Raybould
Five Things To Avoid When Running LinkedIn Sponsored Posts
LinkedIn is a powerful B2B marketing tool, if used properly. Advertising on LinkedIn needs to be properly handled and managed, as Matt LaMontagne explains.
Post from Matt LaMontagne
Major Trends in Paid Search [Report]
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjort from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Post from Barry Adams
Bye bye Exact Match, hello “modified” Exact
Recently Google decided to let exact match less… exact, including in it the same search intent key-phrases. Here is what you need to know about it and how to react to this innovation.
Post from Gianpaolo Lorusso
7 KPIs to Measure Traditional Media Buy Success with Digital Analytics
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Post from Matt LaMontagne
Improving efficiency in the Google Display Network
Quality Score in Google Display Network is not communicated in any way, but nevertheless it is used to determine auction winners and to set the cost of the click. This post will explain how to work on a campaign to optimize it.
Post from Gianpaolo Lorusso
15 AdWords PPC Tactics For Clicks & Mortar Businesses
This post is packed full of practical ideas on how businesses with a physical presence can enhance their paid search presence on AdWords.
Post from Tara West
AdWords Copywriting Magic Recipe
Ad Copywriting is an inexact science (assuming it can be called a science), but you can still count on several founding criteria to maximize the performance of your ads. Here you will find all the most powerful AdWords applications.
Post from Gianpaolo Lorusso
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The Golden 8W Rule for PPC Campaign Planning
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
Post from Gianpaolo Lorusso
Using Facebook Ads to Promote Content
In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
Post from Alex Jones
What You Need to Implement with AdWords in 2018
2017 will probably be recalled as one of the busiest periods in AdWords history. This post is a recap of what you really need to do and/test as soon as possible in 2018.
Post from Gianpaolo Lorusso
Why Search Is Like The Housing Market
SEO vs PPC – which should you do? Find out why the world of search is like the housing market and why you should have both in your marketing strategy.
Post from Arianne Donoghue
The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Post from Gianpaolo Lorusso
How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.
Top Things You Didn’t Know You Could Do In Bing Ads
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
Post from Arianne Donoghue