Why Aren’t My AdWords Ads Running?
If you’ve ever wondered why your Adwords ads aren’t showing, find out the reasons in this handy guide from Tara West!
Post from Tara West
Taking Your Audiences to the Next Level
Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks from Arianne Donoghue.
Post from Arianne Donoghue
An Introduction to Conversational Commerce and Bots
Chat bots or conversational agents allow commerce to deepen their engagement with consumers at scale. Get the basics right and find out how from Microsoft’s Cedric Chambaz.
Post from Cedric Chambaz
PPC For Hotels: How To Counter OTAs (Online Travel Agents)
As a hotel working with OTAs it can be tricky finding the balance between that relationship and running your own PPC campaigns. Here’s how to earn back bookings in an actionable post from Tara West.
Post from Tara West
What is Header Bidding and why should I care?
Header bidding is the latest technology to help online advertisers compete and attract an audience. In this article Rob Weatherhead explains what it is and how you can use it for your advertising campaigns.
Post from Rob Weatherhead
Audiences – Get Started With Paid Media!
Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
Post from Arianne Donoghue
How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users based on demographic. Here’s how to use Google’s new demographic targeting for search ads.
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience of the results – and the ads – that they serve us. But that kind of tracking might not always be welcome.
How to Hack Google Analytics UTMs for extra Bing data
If you’re not an e-commerce site using conversion tracking you can often go without vital PPC data in Adwords and Bing Ads. Learn how to hack UTM parameters to pass key Bing SQR data into GA to improve your optimisation efforts!
Post from Arianne Donoghue
A Quick Recap of the International Session of PPC Masters in Berlin
Gianpaolo recaps some of the main concepts shared by the international speakers of PPC Masters in Berlin. Learn about some of the key take aways on State of Digital.
Post from Gianpaolo Lorusso
Why does Facebook ads data not match Google Analytics data?
Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
Post from Tara West
Five most interesting search marketing news stories of the week
This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that Snapchat video ads are generating less than three seconds’ viewing time on average.
Bots – the future of search?
Could bots be the next big thing in technology? Arianne Donoghue takes us behind the scenes at the Bing Ads Next event and tells us about how bots could change the future of search.
Post from Arianne Donoghue
Mobile ad viewability: what is it and does it matter?
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want … read more
Should you advertise on Facebook’s Audience Network?
Tara West goes through the Facebook Audience Network and helps you to understand whether it is right for you and your clients.
Post from Tara West
Content Discovery Networks: Friend or Foe?
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.
Post from Paul Hunter
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS.
Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
The Advertisers Guide to Snapchat Geofilters
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
Post from Tara West
10 Local Paid Media Marketing Ideas
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Post from Samantha Noble