Achieving an effective PPC account structure. Art or Science?
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
Post from Gianpaolo Lorusso
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other’s terms. The result is lower costs and less competition. Such agreements make a ton of sense for all parties involved.
Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Post from Cedric Chambaz
Digital transformation, what the search evolution can teach marketers
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Post from Cedric Chambaz
Ask Yoast: Facebook or Adwords advertising?
If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who […]
How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
How Google Has Taken On Mobile Search
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
Post from Luke Monaghan
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
Google’s New Search Layouts – What Do They Mean For You?
Google have recently been testing new layouts of their main search pages. This looks to be one of the biggest changes they have rolled out this year and it’s right alongside the major sidebar ad changes made in February. This article will cover what they are doing, what benefits could they provide and what marketers […]
Post from Adam Mason
AdWords targets SMS growth with new ‘click to message’ feature
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
Post from Jack Cooper
Search Retargeting: Supercharge Your Search Ads with RLSAs and Google Analytics
Tara West shows you how using RLSAs with the Google Analytics means that you can use almost all of the data in your Google Analytics account within your RLSA lists – supercharging your RLSA efforts.
Post from Tara West
What Marketers Can Learn About Capturing Audience Attention From Prank-Style PSAs
Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about engaging in a dramatic fashion without alienating or offending.
Post from Lisa Lacy
Why fighting mobile click fraud is a waste of time
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Facebook and AdWords: Better Together
Tara West gives some amazing tips on how to combine both Google’s astounding reach and Facebook’s unparalleled targeting opportunities when used together – to unleash a new world of possibilities for targeting the right customer.
Post from Tara West
What Marketers Can Learn About Millennials via The Comedy Brand of choice: Comedy Central
Lisa Lacy takes a look at how successful Comedy Central is at targeting Millenials with its marketing and how it uses its omnichannel approach to be where its target market is no matter what channel or platform they want to engage on.
Post from Lisa Lacy
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary.
AdWords self-optimizing accounts demystified
AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create campaigns automatically reacting to competitors’ activities and keeping high performances without manual changes. This post looks at some examples of this.
Post from Gianpaolo Lorusso
Everything You Need to Know About Facebook Canvas Ads
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of […]
Post from Tara West
Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)
The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.
Post from Samantha Noble
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz