Google Ditching Paid RHS Ads – What You Need To Know
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
Post from Arianne Donoghue
Google Ditching Paid RHS Ads – What You Need To Know
Google are set to remove all right hand side ads this week. Why? What will the impact be? Find out what’s been confirmed and what’s still speculation in this article from Arianne Donoghue.
Post from Arianne Donoghue
How to Win at Facebook Ads for Ecommerce
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
Post from Tara West
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have … read more
Monetizing your blog (part 2)
For lots of bloggers, their biggest dream is to eventually live from the money they make with their blog. Once your audience is getting a bit bigger, you can start making money with your blog. I already discussed selling your own products and advertising as ways to monetize your blog. In this post, I will […]
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
Friday Infographic: 3 Smart KPIs to Check Your Adwords Account Optimization
How is your Adwords account doing? Are you only spending or are you also making money? Maybe this infographic from Gianpaolo Lorusso might help.
Post from Bas van den Beld
Monetizing your blog (part 1)
Just writing a blog post every day does not pay the bills. For some bloggers, the ultimate goal for their blog is to be able to make a living out of it. But in what ways can you actually make money with your blog? In this post, we’ll talk you through a few ways of monetizing […]
Is Facebook The Future of Video?
Spending on digital video advertising is predicted increase over the next few years with spend in 2019 predicted to be almost double that of 2015 in the US. Increased spend means increased competition, and brands and marketers will of course be looking to find any way to gain an advantage. So should brands start looking […]
Post from Paul Hunter
The Adoption of Gmail Sponsored Promotions (GSPs)
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
Post from Samantha Noble
Four Big Reasons You Should Market in Russia
This comprehensive review of the Russian Internet market outlines important information on Internet use and penetration in addition to covering the search market share and digital advertising opportunities for foreign businesses considering marketing in Russia. Readers will also get a better sense of the country’s language and culture to consider how their business fits into the Russian market in 2015.
Post from Melissa McDonald
Is it the end of PPC accounts as we know them?
Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.
Post from Arianne Donoghue
Paid Search Tips For Winning at eCommerce
Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.
Post from Laura Phillips
PPC Masters Conference
Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.
Post from Jo Turnbull
The Preference Bubble
A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers. “Both today AJ?” she asks me […]
The Preference Bubble is by AJ Kohn, originally posted on Blind Five Year Old.
Supercharge your Adwords Ads with Ad Customizers
Get the most from your Adwords ad text this holiday season with Ad Customizers.
Post from Arianne Donoghue
How to naturally earn links through PayPal
When your content isn’t getting the traction you want, why not use paid promotion channels to win more exposure and earn links? Kirsty Hulse explains.
Post from Kirsty Hulse
Locate Your Audience in Minutes with Google Fusion Tables
Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.
Post from Polly Pospelova
Crossing the e-commerce Border in Europe
Bing launched a report, called ‘Crossing Borders’ looking at the State of the European advertsing and search market.
Post from Bas van den Beld on State of Digital
Crossing the e-commerce Border in Europe
Is Adwords a ranking factor in Google Search?
In recent days, the myth has gained new impetus because of a Google patent, in which abstract states: Systems and methods for improving on search rankings using advertising data are disclosed.
Many, including some dear friends and very skilled SEOs, wanted to see in this patent the definitive proof that Google also uses Adwords as a ranking factor.
Post from Gianluca Fiorelli on State of Digital
Is Adwords a ranking factor in Google Search?