Top Tips on Driving Online Conversions From Offline Ads
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?
Post from Polly Pospelova on State of Digital
Top Tips on Driving Online Conversions From Offline Ads
9 Reasons You Should Be Using Display Advertising
There are many different platforms available to advertisers looking to take advantage of Display Advertising including Criteo, Ad Roll and Google itself. In this post, I am going to explain 9 different reasons why you should be taking advantage of Display Advertising and including it within your overall marketing strategy.
Post from Samantha Noble on State of Digital
9 Reasons You Should Be Using Display Advertising
Friday Infographic: Facebook Ad Term Glossary
Facebook advertising isn’t as simple as it sounds. Here’s an overview of Facebook Ad Terms, and the explanations of it.
Post from Bas van den Beld on State of Digital
Friday Infographic: Facebook Ad Term Glossary
Getting Friendly with Social Advertising – Twitter & LinkedIn
Like much of social advertising, Twitter & LinkedIn allow you to target users to either follow your handle or interact with tweeted content. See our HeroConf review
Post from Events State of Digital on State of Digital
Getting Friendly with Social Advertising – Twitter & LinkedIn
5 Reasons to Try Facebook Advertising for the First Time
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Post from Sarah Bradley on State of Digital
5 Reasons to Try Facebook Advertising for the First Time
Brand Building, Free Promotion and Personalisation
Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this it can be done at a lower scale, but why do we do it?
Post from Neil Walker on State of Digital
Brand Building, Free Promotion and Personalisation
Brand Building, Free Promotion and Personalisation
Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this it can be done at a lower scale, but why do we do it?
Post from Neil Walker on State of Digital
Brand Building, Free Promotion and Personalisation
#HEROCONF Predicting the Future with CRO: Achieving ROI through Content
Jasmine Aye recaps Stefan Wiechowski’s HeroConf 2014 presentation on his opinion of the future of CRO, and how we all can grow businesses without the use of averages.
Post from Events State of Digital on State of Digital
#HEROCONF Predicting the Future with CRO: Achieving ROI through Content
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
Jasmine Aye recollects Bryan Massey’s presentation of case studies from HeroConf, discussing roadblocks prior to asking to test new elements on a site.
Post from Events State of Digital on State of Digital
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
Display Advertising Demystified: Part 2 #HEROCONF
Jasmine Aye attended a HeroConf breakout session with Matt Van Wagner discussing how to create better display advertising campaigns to generate great results.
Post from Events State of Digital on State of Digital
Display Advertising Demystified: Part 2 #HEROCONF
Dealing with PPC “not provided”
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Post from Arianne Donoghue on State of Digital
Dealing with PPC “not provided”
Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing
Jasmine Aye recaps Brad Geddes presentation at HeroConf on proper ad testing for mobile users and how to consolidate metrics into easily reportable figures.
Post from Events State of Digital on State of Digital
Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing
#HEROCONF Display Advertising Demystified: Part 1
Jasmine Aye attended John Lee’s HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.
Post from Events State of Digital on State of Digital
#HEROCONF Display Advertising Demystified: Part 1
Why You Should Stop Asking For Facebook Likes, and What to Do Instead
Recently it was announced that Facebook will be cracking down on pages explicitly asking for shares in an attempt to further fine tune their algorithm. In this post we look at the reasons why, and what you can do to effectively promote your Facebook page. Why Is Facebook Punishing Pages Asking For Likes? There is […]
Post from Laura Phillips on State of Digital
Why You Should Stop Asking For Facebook Likes, and What to Do Instead
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages
Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to achieve optimal results.
Post from Events State of Digital on State of Digital
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages
The Lunacy of Search Term CTAs in TV Ads
It is important to get the right call to action at the end of your TV advert. This post looks at the pitfalls of Search Term CTAs in TV adverts and how to avoid the potential problems associated with them.
Post from Sam Noble on State of Digital
The Lunacy of Search Term CTAs in TV Ads
Top 3 Scripts for Adwords Account Automation
Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?
Post from Jackie Hole on State of Digital
Top 3 Scripts for Adwords Account Automation
The Online Importance of an Image in Digital Marketing
Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what’s out there and how to use it
Post from Sarah Bradley on State of Digital
The Online Importance of an Image in Digital Marketing
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Geox – 7 Days of Rain #RIMC2014
How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment
Post from Guestpost on State of Digital
Geox – 7 Days of Rain #RIMC2014