Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14
A full summary of Hilton presentation by James Harrower (Hilton Worldwide) & Laurent Boninfante (Acquisio EMEA) at Reykjavik Internet Marketing Conference.
Post from Ned Poulter on State of Digital
Assembling a Custom PPC Management Solution – Hilton Worldwide & Acquisio #RIMC14
Finding Your APIs, Owning your APIs, & Using Your APIs to Grow Your Business #AdtechANZ
The afternoon of ad:tech Sydney featured two experts in APIs and explained the benefits it has brought to the business and why everyone should be unlocking their assets with an API.
Post from Jo Turnbull on State of Digital
Finding Your APIs, Owning your APIs, & Using Your APIs to Grow Your Business #AdtechANZ
An Introduction to Pivot Tables for PPC Analysis
As recent convert to pivot tables for analysis of your PPC Account and the fact that it has been the most requested guide after the training course at Biddable World, I thought I’d write a post to explain what they are, how they work and how to use them to analyse your PPC Data. I […]
Post from Jackie Hole on State of Digital
An Introduction to Pivot Tables for PPC Analysis
A few Adwords Extensions here, a few Adwords Extensions There
A walk through some of the extensions available to you via Google AdWords. With these extensions you can push out more relevant information per impression.
Post from Haukur Jarl on State of Digital
A few Adwords Extensions here, a few Adwords Extensions There
Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget
SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon
More coverage of SES London 2014, where Russell O’Sullivan summarises a session with Richard Baxter and Jasmin Aherns about the right tools for SEO and PPC.
Post from Russell O’Sullivan on State of Digital
SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon
My AdWords wish list for 2014
Many AdWords professionals spend a lot of time navigating the interface. In this post Haukur Jarl lists five wishes that would make AdWords easier to use.
Post from Haukur Jarl on State of Digital
My AdWords wish list for 2014
The Changing Landscape of Search – Expect More Bumpy Times Ahead
Search is changing. Paid search was paid search, organic search was organic search. That’s not factually true actually for a while. Peter Young dives in.
Post from Peter Young on State of Digital
The Changing Landscape of Search – Expect More Bumpy Times Ahead
How to Improve Your AdWords Account Structure
In his article, Haukur Jarl walks you through various ways you can structure your AdWords accounts with the aim of increasing your overall PPC performance.
Post from Haukur Jarl on State of Digital
How to Improve Your AdWords Account Structure
Best of 2013: No 6 – Remarketing with Google Analytics and AdWords
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.
Post from Samantha Noble on State of Digital
Best of 2013: No 6 – Remarketing with Google Analytics and AdWords
A Guide to all the Google AdWords PPC Settings
An in-depth guide into the various settings within Google AdWords, what they are and how to use them.
Post from Samantha Noble on State of Digital
A Guide to all the Google AdWords PPC Settings
3 Useful Google things you may have missed
Are you, like us, too busy to keep up with Google’s latest improvements and new features? Here are 3 things you may have missed!
Post from Jackie Hole on State of Digital
3 Useful Google things you may have missed
SEA // Mobile Ads: From Click-To-Call & Beyond #SMX #SMXMilan
Haukur reports from SMX Milan about the latest developments, tips and tricks on SEA and SEM matters.
Post from Haukur Jarl on State of Digital
SEA // Mobile Ads: From Click-To-Call & Beyond #SMX #SMXMilan
How can you track competitors PPC spend?
Businesses are always keen to know how much their competitors are spending, especially on PPC campaigns. Polly Pospelova looks at a few research options.
Post from Polly Pospelova on State of Digital
How can you track competitors PPC spend?
AdWords Segments for Increased Performance
Put data in perspective. AdWords Segments for Increased Performance
Post from Haukur Jarl on State of Digital
AdWords Segments for Increased Performance
10 Quick PPC Tips, Improvements & Fixes
Want to make some positive changes to your account but got no time? Try these 7 quick PPC fixes
Post from Jackie Hole on State of Digital
10 Quick PPC Tips, Improvements & Fixes
Paid Search And Marketing Grow Further & Further Apart
A few months back, I wrote an article for Marketing Land called “Is The Art Of Paid Search Marketing Dead?” in which I foolishly suggested there was still a small bit of art left in search marketing. Art? Are you kidding me? Ugh. I haven’t been so wrong or felt so foolish in a long […]
Please visit Search Engine Land for the full article.
Google Working on Cookie-less Tracking Technology?
According to reports Google is working on a cookieless tracking technology. Good news, but does this mean the web is beholden to a single company?
Post from Barry Adams on State of Digital
Google Working on Cookie-less Tracking Technology?
Updates to AdWords Conversion Tracking
In the last 30 days Google introduced interesting new ways account managers can track conversions – Haukur Jarl walks through them in this post.
Post from Haukur Jarl on State of Digital
Updates to AdWords Conversion Tracking
Facebook Advertising Basics: A Walter White Approach
* SPOILER-FREE POST * It was Sunday when I started to think about this post, so naturally I was counting down the hours until the latest episode of AMC’s Breaking Bad. I logged into Facebook to help pass the time and as usual, the marketer in me picked up on a few ads. Which got […]