What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Six tips for B2B paid search success
About 60 percent of B2B companies acquired customers through LinkedIn paid ads. Ace B2B paid advertising with these strategic tips on execution.
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An introduction to advanced audience targeting in AdWords
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are unaware of the options available to them, and are unfortunately still wasting a lot of their click spend on irrelevant people who simply don’t convert.
Killer demand gen strategy, Part 2: Google Display Network targeting
Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target audiences. In Part 2 of our series on killer demand strategy, we dive into how to target your personas and audiences on the Google Display Network.
The 10 greatest social media advertising tips for content marketers
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages … read more
How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
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Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.