cross-channel Archives

The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.

The post Cross-channel and cookieless: How measurement will evolve in 2021 appeared first on Search Engine Watch.

attribution audience targeting bid management Big Data campaign management Channel: Display Channel: SEM Channel: Social cross-channel data integration marin software mutli-channel online advertising Online Marketing Paid Search Column PPC Search Search Ads Search Ads: Behavioral Targeting Search Ads: General Search Ads: Pay Per Call Search Engine Land Search Marketing Social social media Uncategorized your data

Why “Big Data” Won’t Win You The Battle For Online Revenue

Matt Ackley

February 13, 2014

With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…

Please visit Search Engine Land for the full article.