Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising to smoothly transition to the post-cookie era.
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The ongoing race between ad blockers and ad tech: Who’s winning?
Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.
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Tips to diversify for long-term PPC search marketing effectiveness
PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.
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Five ways PPC customer support can help SMBs
The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise and build up from there.
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Using IF functions on Google Ads to improve productivity
IF functions are a versatile means to tailor ads to users in real time. Speed up the workflow and free up bandwidth to focus on things that truly count.
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How to deal with attribution fraud
While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has mostly been ignored up until now.
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.”
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
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