Dumb Things SEO Experts Keep Doing
Hardly a day goes by where I do NOT see someone with 5, 10, even 15 years’ experience posting tips on social media that make me wonder if these people have really learned nothing about the inefficiency of their methods. Everyone learns at differe…
Google Asks On Social If You Will Use Gemini AI For SEO
In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.
Google’s John Mueller Uploads Audio Robots.txt File
John Mueller from Google did it again with his site and this time uploaded an audio file, in wav format, for his robots.txt file. You can go to it and listen to him read out his robots.txt rules in his own voice. It is a valid robots.txt file but I su…
Google’s John Mueller: Don’t Use LLMs For SEO Advice
Google’s John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, “please don’t use LLMs for SEO advice.” “They learn from all the bad SEO information out there,” he added.
Schema.org Redesign With Updated Validator
Schema.org has a new design, it seems like the design went live this week. The Schema.org validator also looks fresh and new. It is unclear if there were any other changes made, outside of the design update.
YouTube Traffic Sources Affect Same Traffic Sources, Not Different Traffic Sources
I don’t cover YouTube SEO here much but I found a post from the YouTube Liaison talking about how traffic sources are impacted. In short, the YouTube home page recommendations are affected by viewers watching videos from the home page and not affected …
Only 20% Of SEOs Think Search Volume Won’t Change By 2026
The other day, Gartner, a respected research firm, predicted that “traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” So I asked SEOs what they think and only 20% of SEOs …
What’s the Best Strategy for 100 Pre-written Blog Posts?
I see people ask this question several times every year. It almost never changes, except for the numbers. “I’ve written (purchased) [X] blog posts. I’m ready to launch my site. Should I publish them all at once or a few at a time?” I’ll say right now there is no single, universally correct answer (in…
A Simple SEO Strategy Model
There will be times when you think, “I need a new SEO strategy” and you draw a blank. Where should you begin? Also, which strategy do you feel will work better, or at least will be easier to implement? The purpose of the strategy is to help you achieve an objective or a goal. “Making…
SEO For Non-Expert Websites
This is an amalgam of two questions that came up in separate discussion groups. In both situations the people asking for help admitted they have no expertise in SEO or the chosen subject matter (respectively). My reply to the person asking how you optimize for an entirely new niche where you’re not an expect was…
What Do Bing and Google Look for in SEO?
What does Google look for in search engine optimization? Lots of things – and almost nothing. A search engine must assume nothing about the content it crawls. The content should reveal itself to the various components (algorithms, document classifiers, etc.). SEO isn’t about complying with rigid rules, but about helping search engines to find and…
How to Analyze Websites Like Michael Martinez
Finding a good marketing forum to help you with the challenges you face isn’t easy. Some forums won’t allow you to post a link to your Website, which makes it virtually impossible to get good advice from the people visiting the forum. Some forums go even further into making life difficult for you by preventing…
How to Do Keyword Research Like Randy Ray
Michael Martinez asked me to contribute some SEO tips to this blog, and I haven’t written about SEO in a long time. I (reluctantly) said okay. But I wasn’t sure where to start. I finally thought maybe I should start with the same activity I start my SEO activities with: Keyword research. Here’s how to…
10 Minute SEO: What Everyone Should Do and Almost No One Does
What’s the first thing you do when you evaluate a Website’s SEO problem? Now go find a Web forum where someone just asked for help with an SEO problem and give yourself 10 minutes to find the problem. You don’t…
How to Recover from Google Algorithm Updates
Google updates its search system 10-15 times a week. Bing updates its search system maybe 10-20 times per month. Unfortunately Bing is less open about how its search engine works, but we can be sure of one thing: Bing does…
Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
Easy Search Engine Optimization Anyone Can Do
It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars. So I will begin…
The Difference between Knee-jerk SEO and What You Need from Your SEO
Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics. The constant flow of opinion is healthy for the industry. If…
The Difference between Knee-jerk SEO and What You Need from Your SEO
Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics. The constant flow of opinion is healthy for the industry. If…
How to create SEO-friendly content
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.