Twitter and Politics – An Overview
On Friday 22nd May the European and Local Elections were held in the UK, with some surprising, and some less surprising results. Not all politicians seem not to have grasped the potential reach of social media, nor the impact it can have. Let’s Look at Twitter… In late 2013 Twitter was claiming around 15 million […]
Post from Laura Phillips on State of Digital
Twitter and Politics – An Overview
Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
As backlinks continue to weaken as a trust signal, does it make sense for online marketers to continue with link building as a key tactic? Jon Henshaw explores in this Friday Commentary.
Post from Jon Henshaw on State of Digital
Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
The problem with modern day marketing is that, under increasing pressure to get results, we’re often too scared to fail in order to achieve success. But being scared in a digital era is not the best approach. Taking away that fear of failure, you open up much greater potential rewards. Kevin Gibbons explains in this weeks Friday Commentary how a CMO should look at these things and act.
Post from Kevin Gibbons on State of Digital
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
Friday Commentary: Trust and Google
Nick Garner shares his views on whether or not we should trust Google as CMO’s to build our brand upon.
Post from Nick Garner on State of Digital
Friday Commentary: Trust and Google
Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World
A look at a hugely important element in digital marketing: your team. Expedia’s Jose Truchado is an expert in the field.
Post from Jose Truchado on State of Digital
Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World
A CEOs (control freaks) checklist before going on holiday
Louis shares his “going on holiday” checklist from client actions to walking their director of loyalty . What has he missed?
Post from Louis Venter on State of Digital
A CEOs (control freaks) checklist before going on holiday
Friday Commentary: Principles of Smart Business Growth
Focusing on growing the business with a Digital twist. Lessons learned from Paddy Moogan about business growth in relation to digital companies.
Post from Paddy Moogan on State of Digital
Friday Commentary: Principles of Smart Business Growth
Friday Commentary: Traffic as Quality Indicator: What’s next in Link Evaluation?
Google knows a lot about how we’re actually moving on the web, which sites are being used how often and when, which links are clicked and which not.
Post from Bastian Grimm on State of Digital
Friday Commentary: Traffic as Quality Indicator: What’s next in Link Evaluation?
Friday Commentary: Beverly Hills 90210 & Belonging – Content that Lets People Define Themselves
An exploration of how and why content that allows us to define ourselves feeds our need to belong. Includes a photo of Luke Perry. You are welcome.
Post from Hannah Smith on State of Digital
Friday Commentary: Beverly Hills 90210 & Belonging – Content that Lets People Define Themselves
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on data; executives need insights. Understanding the importance of an insight is critical to actually listen to it. The more cornflakes (data points) that get spread around, […]
Post from Sara Clifton on State of Digital
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing
Neuromarketing empowers us to influence consumer behaviour without people’s awareness. Barry Adams explains why the ethical implications need considering.
Post from Barry Adams on State of Digital
Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing
Friday Commentary: Boutique or Broad? Finding your perfect agency partner
A CMO usually struggles with making the right choices for agencies. Finding the perfect agency is more than just choosing a type of agency. Andrew Girdwood explains.
Post from Andrew Girdwood on State of Digital
Friday Commentary: Boutique or Broad? Finding your perfect agency partner