How to use in-market audiences for better search campaigns
Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized search campaigns.
The post How to use in-market audiences for better search campaigns appeared first on Search Engine Watch.
5 remarketing strategies to prep for Q4
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep now to put yourself in a great position to capitalize on the holiday rush. Here are 5 remarketing strategies that can help do just that.
RLSA and Customer Match: using smart segmentation for big wins
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it?
Twitter introduces better targeting with its new Ad Groups tool
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.
Prioritizing SEO Strategies In 2014: Where To Focus
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…
Please visit Search Engine Land for the full article.