Six ways AI is revolutionizing ecommerce
Global revenue from AI will reach $36 billion by 2025. A lot of that’s because of the contribution of AI in empowering ecommerce including UX.
The post Six ways AI is revolutionizing ecommerce appeared first on Search Engine Watch.
The most effective ways to respond to negative reviews
Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here’s how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy.
Six steps to a stronger online brand
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand.
How to get started with online reputation management
Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation?
Online-only retailers are growing faster than multichannels
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously.
Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged.
How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate.
Why companies create content – part three: to answer customer questions
Here we’ll explore how companies can best construct content to respond to the frequent (and not so frequent) queries that come from their audience.
Defining and Responding to Digital Relationships
Understanding company relationships with stakeholders and building those relationships is part of the modern digital marketer’s job description. We talk about personas, using social media for conversations, but have you thought about the types of relationships you have with your stakeholders? This is all from an article in the Harvard Business Review called Unlock the […]
Post from Kate Morris on State of Digital
Defining and Responding to Digital Relationships
The Instant Feedback Dilemma – Why Social Customer Service Is a Double-Edged Sword
Social customer service has exploded over the last few years… some get it right, some get it horrendously wrong. Matt Beswick dives in deep.
Post from Matt Beswick on State of Digital
The Instant Feedback Dilemma – Why Social Customer Service Is a Double-Edged Sword
Social Media and Customer Service: Not as Easy as it Looks
For many brands Social Media seems to be the place where they can ‘fix’ what’s wrong with their customer service. It’s not as easy as it looks though.
Post from Bas van den Beld on State of Digital
Social Media and Customer Service: Not as Easy as it Looks