Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.

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Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014….

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Yandex Introduces Cityguide Apps For Russian Market

Combining maps, business listings, reviews and other content aggregated from 70 partners, Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well. Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia…

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Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36%

Yandex 2014 first quarter earnings release shows the Russian search engine’s revenue was up 36 percent year-over-year since first quarter of 2013, totaling RUR 10.9 billion ($305 million). The site’s share of the Russian search market averaged 61.9 percent, with search queries growing…

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Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]

Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over…

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Yandex Buys Israeli Geo-Location Platform KitLocate

Yandex announced this morning that it has acquired Israeli startup KitLocate. According to third party sources the deal was worth “several million euros.” Yandex will gain and maintain a presence in Tel Aviv though the acquisition. The chief virtue of KitLocate is that it can provide location…

Please visit Search Engine Land for the full article.