5 Key Principles of Marketing During a Recession
Inflation is at an all time high, energy prices are dangerously surging and a global recession is looming. There is a huge responsibility on marketers to help businesses to stimulate growth and help consumers to make the right choices given their new financial circumstances. So we’ve identified 5 principles to help brands not only navigate […]
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Creatively Customising your Consumer’s Programmatic Journey
Often, the secret to campaign success is planning and executing a full-funnel strategy – knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, as they’re an effective way to increase awareness around your brand, and build strong consumer relationships throughout your campaign story. Utilizing the […]
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Working with your marketing team or agency: 5 golden rules for campaign success
Managing, planning, and executing campaigns is a team sport – it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your marketing team and/or agency. When done correctly it’s a powerful and winning relationship that is mutually rewarding. I […]
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How data-driven prediction is changing the face of remarketing
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, according to a report from Gartner Inc., 63% of marketers still struggle with personalization, and 23% struggle with selecting the right technology to support these efforts. Based on […]
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The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving data legislation. Apple drastically reduced mobile targeting and measurement opportunities with the release of iOS 14.5 only a few weeks ago. While third-party cookies […]
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Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes on the horizon: Apple is now requires opt-in tracking in iOS 14, and Google is following […]
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Four tips for future-proofing your Conversion Rate Optimization strategy
Your CRO strategy is likely no stranger to the all-important privacy changes that the internet has been experiencing in recent years. We predict that in the next 1-3 years, your CRO capability will face major challenges to delivering impactful A/B tests and personalization across your Websites and Apps. But at the same time, a more […]
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Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities
The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […]
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Why dark mode web designs are gaining popularity
Dark mode web design has become increasingly popular with many internet users and surfers, click to read further why it is here to stay.
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10 Reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans.
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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review
Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search marketers. In particular, it drew praise for its content marketing capabilities and the high quality of customer service its clients receive. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.
Four ways to spice up your social media strategy
Following the latest Facebook algorithm update on 11th January, when Mark Zuckerberg refreshed the News Feed algorithm to de-prioritise content shared by media and businesses in favour of that of friends and family, it is more crucial than ever for a successful social strategy to include genuinely engaging, relevant and high-quality content. This update means […]
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So what is growth hacking, really?
In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague, right?
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
The Difference Between Strategy and Tactics
Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […]
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3 Simple Messaging Changes That Can Mean Big PPC Bucks
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness…
Please visit Search Engine Land for the full article.