Ecommerce in France – What You Need To Know Right Now
Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.
Post from Cedric Chambaz
Why Google is broken and the Search Quality Team does nothing to fix it
Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.
Post from Gianluca Fiorelli on State of Digital
Why Google is broken and the Search Quality Team does nothing to fix it
The Global Search Engines – Just What Are They Up To?
The world of search is always changing. So what are the latest developments from the global search engines and what does that mean for marketers?
Post from Gemma Birch on State of Digital
The Global Search Engines – Just What Are They Up To?
When to Use HREFLANG
It can be confusing to know when and how to implement the hreflang meta tag for international geotargeted content. Kate Morris explains the ins and outs.
Post from Kate Morris on State of Search
When to Use HREFLANG
The Ideal Content Management System For International Websites
Multilingual international websites need a fully featured CMS. Choose your CMS wisely to avoid unnecessary headaches with your international websites.
Post from Gemma Birch on State of Search
The Ideal Content Management System For International Websites
Spain & Search Marketing: The 7th Edition
Aleyda Solis takes us through the Spain & Search Marketing Update for August
Post from Aleyda Solis on State of Search
Spain & Search Marketing: The 7th Edition
5 Annoying International Search Assumptions
We’re all guilty of making assumptions – sometimes they’re right, and sometimes they’re not. However there are some fairly common assumptions when it comes to international search which aren’t correct and which can be hugely detrimental to the success of global campaigns. 1) Everybody speaks English Of course a lot of people do speak English, read more »
Post from Gemma Birch on State of Search
5 Annoying International Search Assumptions
Is Australia That Far Behind in the Digital Market?
Annabel Hodges discusses the current and future state of the Australian digital marketplace, and its comparison to other developed economies.
Post from Annabel Hodges on State of Search
Is Australia That Far Behind in the Digital Market?
Gianluca Fiorelli’s Super Search Update – June edition
What’s been happening in Search this June? Gianluca takes us through the main points
Post from Gianluca Fiorelli on State of Search
Gianluca Fiorelli’s Super Search Update – June edition
Germany & Search: May & June 2013 Edition
Bastian Grimm provides an update of the latest developments in search and social in Germany in the past few months.
Post from Bastian Grimm on State of Search
Germany & Search: May & June 2013 Edition
5 Considerations for Successful International PPC Campaigns
Using paid search to drive international growth can be very effective – when its done well. Here are 5 PPC tips for the international search marketer.
Post from Gemma Birch on State of Search
5 Considerations for Successful International PPC Campaigns
International SEO: How to be Effective in Languages You’re not Fluent in
Doing SEO in a non-native language can be daunting. Ned Poulter shares his thoughts on the matter and provides tactics for effective multilingual SEO.
Post from Ned Poulter on State of Search
International SEO: How to be Effective in Languages You’re not Fluent in
Spain & Search Marketing: The 6th Edition
Aleyda Solis provides you with the latest search news coming from Spain!
Post from Aleyda Solis on State of Search
Spain & Search Marketing: The 6th Edition
Social Media in China – Facebook who?
If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms
Post from Gemma Birch on State of Search
Social Media in China – Facebook who?
Yandex Interview with Ilya Segalovich at #ISS
A fascinating ‘fireside chat’ type interview at ISS London 2013 with Ilya Segalovich being interviewed about Yandex’ development.
Post from Claire Thompson on State of Search
Yandex Interview with Ilya Segalovich at #ISS
Understanding and Implementing Geo-Targeting #ISS
A whistlestop tour from Andy Atkins Kruger of Webcertain at ISS London of which signals matter for international search.
Post from Claire Thompson on State of Search
Understanding and Implementing Geo-Targeting #ISS
Germany & Search: April 2013 Edition
A look at the German Search market in the month of April by Bastian Grimm: what happened, what are the best articles, what’s the latest gossip?
Post from Bastian Grimm on State of Search
Germany & Search: April 2013 Edition
Key Considerations for International Content Creation
Creating decent content in multiple languages is going to take time and cost money, but doing it right will bring rewards.
Post from Gemma Birch on State of Search
Key Considerations for International Content Creation
6 Key Insights from the International Search Summit Munich
The latest insights from the world of international search straight from the International Search Summit Munich
Post from Gemma Birch on State of Search
6 Key Insights from the International Search Summit Munich