An SEO’s guide to XPath
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. Source. That means (in plain terms) you can select any element, or the contents of any element, attribute, table or meta object in the source of the HTML source […]
The post An SEO’s guide to XPath appeared first on Builtvisible.
Scraping ‘People Also Ask’ boxes for SEO and content research
People Also Ask (PAA) boxes have become an increasingly prevalent SERP feature since their introduction in 2016. In fact, recent data from Mozcast suggests that PAA features on around 30% of the queries they monitor. This box, tied to Google’s machine learning algorithms, shows questions related to a user’s initial query. For example, if you […]
The post Scraping ‘People Also Ask’ boxes for SEO and content research appeared first on Builtvisible.
Scraping for Content Marketing Ideas & Research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]
The post Scraping for Content Marketing Ideas & Research appeared first on Builtvisible.
Someone Outranking You With Your Own Content? Use The New Google Scraper Report
One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a to…