How China’s WeChat demonstrates the real market potential of messenger services
Does WeChat, China’s mobile text and voice messaging service, show us the future for mobile payment services and exactly why Facebook paid $19bn for the messaging app WhatsApp? Firstly, WeChat is generating serious revenue. It made more than 50 percent of its revenue in 2012 – 44 billion yuan (7 billion US dollars). It is […]
Post from James Crawford on State of Digital
How China’s WeChat demonstrates the real market potential of messenger services
What a Marketer must Understand from the Acquisition of WhatsApp
Facebook strategically needed to be there where its former (and future) audience was going, apart setting the base for a further expansion in the emerging and rising economies, and for that reason it has bought Whatsapp.
Post from Gianluca Fiorelli on State of Digital
What a Marketer must Understand from the Acquisition of WhatsApp