Here’s what users think of AMP results in Google. Nothing, they don’t care.
A little lightning bolt shows next to some results in Google.
What do you think it means?
That’s what we asked 1,000 web users from the United States and found that most of them either didn’t know or didn’t care.…
The post Here’s what users think of AMP results in Google. Nothing, they don’t care. appeared first on DEJAN.
Here’s how web users decide if online content is trustworthy.
In the order of importance, the trust factors for online content are:
- Content Properties. Title, spelling, grammar, style, language and presence of quick answers.
- Proof. Quotes, links, references and citations.
- Publisher Reputation. Brand, website or publisher reputation.
- Author Reputation. Familiarity
…
The post Here’s how web users decide if online content is trustworthy. appeared first on DEJAN.
Advanced New Tail Keyword Research
TL;DR Version
- Show people a photo of your product
- Ask them what they would type into a search engine if they were looking for it
- Discover new attributes, concepts and synonyms you haven’t considered before
- Expand your keyword research by
…
The post Advanced New Tail Keyword Research appeared first on DEJAN.
Why do we link to other websites?
New research shows that organic links on the web often exist for explicitly promotional reasons.
A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:
- Why web publishers link
…
The post Why do we link to other websites? appeared first on DEJAN.
User Behaviour Data as a Ranking Signal
Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.
Question: How does a search engine interpret user …
The post User Behaviour Data as a Ranking Signal appeared first on DEJAN.
TLD is not a ranking factor, says Google.
There’s no inherent ranking benefit at all.
John Mueller has just published a new Q&A post called Google’s handling of new top level domains [+] addressing common questions and misconceptions around gTLDs.
The post TLD is not a ranking factor, says Google. appeared first on DEJAN.
Here’s Why Nobody Reads Your Content
How much time do you have to read this? Switch to 5 minutes version.
Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
We …
The post Here’s Why Nobody Reads Your Content appeared first on DEJAN.
Google Mobile Friendly Test Bookmarklet
Mobile now a ranking factor
As everyone is no doubt already aware, having a mobile friendly website is now officially a ranking factor for searches from mobile devices. We already espouse the benefits of having a mobile friendly site to our clients (though at the moment we’re guilty of a little hypocrisy – work in progress).…
The post Google Mobile Friendly Test Bookmarklet appeared first on DEJAN SEO.
Conversations With Google: Media Index
Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest unless we annotate it manually.…
The post Conversations With Google: Media Index appeared first on DEJAN SEO.
Big Brand Digital – Wotif’s Michael Betteridge
Our last Big Brand Digital interview left us with a hunger for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia.…
The post Big Brand Digital – Wotif’s Michael Betteridge appeared first on DEJAN SEO.
What is Google Knowledge Vault?
Knowledge Vault is a probabilistic knowledge base developed by Google.
Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infers facts and relationships based on all data available.…
The post What is Google Knowledge Vault? appeared first on DEJAN SEO.
Big Brand Digital – Air Asia’s Stuart Myerscough
Getting to know you!
We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.
Whilst we get to work with big brands on a daily basis, there’s rarely the time to stop and ask about their personal experiences in the job.…
The post Big Brand Digital – Air Asia’s Stuart Myerscough appeared first on DEJAN SEO.
How Gender is Distributed Online
We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.
A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…
The post How Gender is Distributed Online appeared first on DEJAN SEO.
Online Marketing Chart of the Month
The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…
The post Online Marketing Chart of the Month appeared first on DEJAN SEO.
A Comprehensive Study of Content and Brand Visibility on Google+
Understanding Google+
Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …
The post A Comprehensive Study of Content and Brand Visibility on Google+ appeared first on DEJAN SEO.
ECommerce Expo Melbourne 2014
I have the privilege of speaking at the Melbourne E-Commerce Expo. If you we’re lucky enough to be there, or if you just want to have chat, feel free to reach out on Google Plus to ask Dejan SEO or Myself a question.…
The post ECommerce Expo Melbourne 2014 appeared first on DEJAN SEO.
WordPress Hangout: Advanced Level
So you think you know WordPress? Test your knowledge in an advanced session loaded with tips, examples and actionable advice. Your host Dan Petrovic brings you Australia’s top WordPress developer Bronson Quick from Sennza Web Design. This is a live event.…
The post WordPress Hangout: Advanced Level appeared first on DEJAN SEO.
Google+ Case Study: Why did my lunch go viral?
A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers. …
The post Google+ Case Study: Why did my lunch go viral? appeared first on DEJAN SEO.
Google in 2023
How we will search the web in the next decade.
Google 1
1998-2000
When Google started in 1998 many fell in love with it. It had a cute name, fast results and there were no ads. What was not to like about it?…
The post Google in 2023 appeared first on DEJAN SEO.
What Metrics Do You Report to Clients
Last week I shared a quick 3 question survey asking what metrics SEOs are reporting to their clients. I started this to help me with another article I’m writing, and this is just a quick report of the results to say thank you to all those that took part, and particularly to the SEO Hangout Panel and to Eric Wu for sharing on the Technical SEO Community.…
The post What Metrics Do You Report to Clients appeared first on DEJAN SEO.