App store optimization success: Top five KPIs you must measure
Top five leading metrics that you need to measure App Store Optimization (ASO) success, user engagement, user retention, and business conversion.
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Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
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What’s the most important CRO metric? (hint: not conversion rate)
Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: what metric … read more
Are remarketing lists for search ads (RLSA) the future of PPC?
With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website (or app) and which pages they viewed.
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin … read more
Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…
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