Seven first-party data capturing opportunities your business is missing out on
First-party data should be at the heart of understanding your consumers and making businesses decisions, here’s what you need to know
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Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes on the horizon: Apple is now requires opt-in tracking in iOS 14, and Google is following […]
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The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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Using First-Party Data For SEM On Google & Way Beyond!
As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve…
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