Analytics, Analysis and JS App Architecture
If you’re building things in Angular 2 or React, have a component that composes the application and track module loads, as well as specific interactions to learn interesting things. Background A while ago I built a search-friendly React.JS app to test how people interact with very long form content on the web, on different devices. […]
The post Analytics, Analysis and JS App Architecture appeared first on Builtvisible.
Mobile Ecommerce: Optimise Your Product Pages for Mobile
Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]
The post Mobile Ecommerce: Optimise Your Product Pages for Mobile appeared first on Builtvisible.
How Many Pages On My Site has Google Indexed? Measuring Site Indexation
How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know that using a site: operator in Google search will yield inaccurate results: Five hundred and something pages seems […]
The post How Many Pages On My Site has Google Indexed? Measuring Site Indexation appeared first on Builtvisible.
Risk vs Effort in SEO
We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:
Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …
The post Risk vs Effort in SEO appeared first on DEJAN.
Optimising for Google’s Quick Answer Box
“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]
The post Optimising for Google’s Quick Answer Box appeared first on Builtvisible.
Ecommerce in France – What You Need To Know Right Now
Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.
Post from Cedric Chambaz
What I Learned From Really Long Form Content Production
I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]
The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.
The top 100 most expensive keywords in the UK: new research
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on … read more
21 Free Tools to Develop Your Content Marketing Strategy
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time and money, the last thing you want is a laundry list of expensive tools that you MUST HAVE or CAN’T LIVE WITHOUT. That’s why I’ve compiled […]
The post 21 Free Tools to Develop Your Content Marketing Strategy appeared first on Builtvisible.
Analysing Twitter Feature Results in Google SERPs
Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]
The post Analysing Twitter Feature Results in Google SERPs appeared first on Builtvisible.
Data Driven Content: Ideas that Work in Content Marketing
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]
The post Data Driven Content: Ideas that Work in Content Marketing appeared first on Builtvisible.
Using Data Miner to Generate Content Ideas – A Practical Guide
Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas.
Post from Jack Telford
SEO Friendly React.js App Architecture for Multimedia Content
There’s an issue with modern content creation for the web – non-technical users want to be able to create mixed media content, with the option of embedding custom components where needed. However, traditional CMS tools don’t have the middleware to support that idea. We decided to sit down and create a prototype middleware in React.js […]
The post SEO Friendly React.js App Architecture for Multimedia Content appeared first on Builtvisible.
Scraping for Content Marketing Ideas & Research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]
The post Scraping for Content Marketing Ideas & Research appeared first on Builtvisible.
What We Learned Watching GoogleBot Crawl a JS Website
A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]
The post What We Learned Watching GoogleBot Crawl a JS Website appeared first on Builtvisible.
User Behaviour Data as a Ranking Signal
Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.
Question: How does a search engine interpret user …
The post User Behaviour Data as a Ranking Signal appeared first on DEJAN.
Marketers. Learn to Sell.
You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job […]
The post Marketers. Learn to Sell. appeared first on Builtvisible – A Creative Digital Agency.
Content Strategy Helper Tool – Version 3
Easily consolidate trending news from across the web, and find inspiration for your research topics quickly and easily: Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content […]
The post Content Strategy Helper Tool – Version 3 appeared first on Builtvisible – A Creative Digital Agency.
Conversations With Google: Media Index
Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest unless we annotate it manually.…
The post Conversations With Google: Media Index appeared first on DEJAN SEO.
Low Effort, Big Return Marketing: Quick Wins for SEO
They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]
The post Low Effort, Big Return Marketing: Quick Wins for SEO appeared first on Builtvisible – A Creative Digital Agency.