Great SEO Starts With The Right People
Hiring the right people is hard. Hiring the right people who have years of experience in this industry is extremely hard. With that said, I don’t think experience is always necessary to good hiring, or building a great company. You’ve had a lot of success in your own search marketing efforts, but when it comes […]
The post Great SEO Starts With The Right People appeared first on Builtvisible – A Creative Digital Agency.
Localisation Not Translation: Getting the Right Recipe for International SEO & Content
I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into shape. In the short space in between late last summer and now, we’ve undertaken a number of projects from international keyword research and content […]
The post Localisation Not Translation: Getting the Right Recipe for International SEO & Content appeared first on Builtvisible – A Creative Digital Agency.
My Favourite Queries: SEOgadget for Excel
SEOgadget for Excel got a little update this week with better documentation to help you learn how to use the extension. I thought I’d share the few queries that I use in Excel most heavily: All the URL Metrics from Moz Sometimes you need all the URL Metrics data, and, if you have a paid […]
The post My Favourite Queries: SEOgadget for Excel appeared first on Builtvisible – A Creative Digital Agency.
On Link Volume for SEO
Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign […]
The post On Link Volume for SEO appeared first on Builtvisible – A Creative Digital Agency.
Testing the influence of URL citations and term proximity on document indexation and ranking
Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our test document with a test phrase in its proximity.…
The post Testing the influence of URL citations and term proximity on document indexation and ranking appeared first on DEJAN SEO.
An Important Lesson All Marketers Should Remember: Start Simple
Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make our potential client choose our pitch? Will the client like the sound of my idea the […]
The post An Important Lesson All Marketers Should Remember: Start Simple appeared first on Builtvisible – A Creative Digital Agency.
The Single Best Career Tip You’ll Ever Hear
Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and […]
The post The Single Best Career Tip You’ll Ever Hear appeared first on Builtvisible – A Creative Digital Agency.
Google Reclassifies Certain Types of Thin Content Pages
We have new data which shows that the 25th October spike wasn’t part of the gradual Penguin 3 roll-out. It appears the update had a lot to do with on-page factors and is (among other things) related to how Google treats thin content pages and soft 404s.…
The post Google Reclassifies Certain Types of Thin Content Pages appeared first on DEJAN SEO.
Link Memory: SEO Experiment Result
In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment had concluded we removed all inbound links to the test page.…
The post Link Memory: SEO Experiment Result appeared first on DEJAN SEO.
On Infinite Scroll, pushState and SEO
Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as […]
The post On Infinite Scroll, pushState and SEO appeared first on Builtvisible – A Creative Digital Agency.
Understanding your Audience Doesn’t Mean Do Exactly What they Say
When trying to understand your audience and helping them, don’t make the mistake of doing everything the audience says they want. It might backfire.
Post from Bas van den Beld on State of Digital
Understanding your Audience Doesn’t Mean Do Exactly What they Say
Eye on China: A Look At Baidu and Sina Weibo
China. Land of noodles, pandas, ravenous industrialisation and economic growth, boundless contradiction, and also a place where I happened to spend nearly five of my fledging post-university years working and travelling while gradually fine-tuning my Mandarin. Since my return to the UK last year I’ve been lucky enough to employ some of the skills I […]
The post Eye on China: A Look At Baidu and Sina Weibo appeared first on Builtvisible – A Creative Digital Agency.
Co-Occurrence as a Ranking Signal
TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.
The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea as common sense and never thought to investigate it further, then one day I stumbled into a peculiar set of search results which lead to what appears to be conclusive evidence of Google’s use of co-occurrence in their search results.…
The post Co-Occurrence as a Ranking Signal appeared first on DEJAN SEO.
Company Culture: How Big A Role Does It Play?
Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]
The post Company Culture: How Big A Role Does It Play? appeared first on Builtvisible – A Creative Digital Agency.
Cultural differences in websites
While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That…
This post first appeared on Yoast. Whoopity Doo!
Customer Lifetime Value
Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. […]
The post Customer Lifetime Value appeared first on Builtvisible – A Creative Digital Agency.
Competitive Content Analysis
My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you […]
The post Competitive Content Analysis appeared first on Builtvisible – A Creative Digital Agency.
Gathering Data with the Sina Weibo API
Hong Kong. Being on the fringe of so many different cultures creates a multitude of marketing challenges that you don’t have to consider when working in the UK and the US. Being outside of what most of us would consider our comfort zones to be, it’s something I’m finding incredibly exciting to learn about. So […]
The post Gathering Data with the Sina Weibo API appeared first on Builtvisible – A Creative Digital Agency.
On Being CEO
What, exactly makes a CEO or a Managing Director? Do you think that’s a job you can do? This is probably for you if you’ve ever considered (or are considering) starting out on your own business venture with a view to growth and employing people. If you’ve started out already, it’s here for you to […]
The post On Being CEO appeared first on Builtvisible – A Creative Digital Agency.
The Basics of Pricing
Everything has its price. The key to success is whether your pricing matches the value perceived by your target customers. If it does you are set. If your customers value you more than your price implies, you are throwing money down the drain. If your customers think you are overpriced, then either you are a […]
The post The Basics of Pricing appeared first on Builtvisible – A Creative Digital Agency.