Understanding Customer Value
Why do customers buy things? The obtuse answer would be because they need them. But this does not really answer the question. Not so long ago our choices were limited. There were fewer brands as we call them today. There were less choices to make. It was a seller’s market. Sellers focused on decreasing costs […]
The post Understanding Customer Value appeared first on Builtvisible – A Creative Digital Agency.
Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]
The post Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1 appeared first on Builtvisible – A Creative Digital Agency.
Top 5 Digital Marketing Activities Since 2010
No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…
The post Top 5 Digital Marketing Activities Since 2010 appeared first on DEJAN SEO.
Understanding Customers Through Market Segmentation
To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with them with any type of marketing tactic unless you […]
The post Understanding Customers Through Market Segmentation appeared first on Builtvisible – A Creative Digital Agency.
Are You The Leader We’re Looking For?
What are your goals? Where do you see yourself in 5 years? Our US business is looking for a general, operational and administrative manager, someone who’s ready to lead our wonderfully talented (and very lovely) US team. Someone who’s ready to take a brave leap and help grow a company. Someone to lead, organize and […]
The post Are You The Leader We’re Looking For? appeared first on Builtvisible – A Creative Digital Agency.
Everything is Marketing
If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]
The post Everything is Marketing appeared first on Builtvisible – A Creative Digital Agency.
Getting a job in SEO: A Candidate’s Perspective
I’ve now been with Builtvisible for a whopping 2 months. I arrived at a time of rather hefty transition, witnessing a complete rebranding of the company followed by a pleasantly emotional move into our swish new offices. Hello Silicon Roundabout! Before being embraced by the BV family, I had no real exposure to SEO as […]
The post Getting a job in SEO: A Candidate’s Perspective appeared first on Builtvisible – A Creative Digital Agency.
Kids love Facebook after all, but Here’s the Real Lesson
Facebook is still the most popular social network amongst youngsters, but there is more to be learnt from Forresters numbers than just that.
Post from Bas van den Beld on State of Digital
Kids love Facebook after all, but Here’s the Real Lesson
Basic Probability for Marketers: The Almighty P-Value
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]
The post Basic Probability for Marketers: The Almighty P-Value appeared first on Builtvisible – A Creative Digital Agency.
Understanding Consumer Search Behaviour: Best Tools for the Job
One of the most intriguing aspects of keyword research is gauging an understanding of how consumer search behaviour varies, depending on what niche or field you’re operating in. For anyone with a keen interest in the researching of keywords, you’ll likely be aware of the plethora of tools available. This post will highlight some of […]
The post Understanding Consumer Search Behaviour: Best Tools for the Job appeared first on Builtvisible – A Creative Digital Agency.
On Hiring Great People
As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]
The post On Hiring Great People appeared first on Builtvisible – A Creative Digital Agency.
Scoping New Projects: A Research Process for Sales
If you’ve done sales for a digital marketing agency, you know how difficult and time consuming it can be. It’s up to you to figure out if the client is a fit for your agency, scope the entire project and work out a schedule and price point that’s a fit for both parties. For the past […]
The post Scoping New Projects: A Research Process for Sales appeared first on Builtvisible – A Creative Digital Agency.
Basic Stats for Marketers: Skewness & Kurtosis
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]
The post Basic Stats for Marketers: Skewness & Kurtosis appeared first on Builtvisible – A Creative Digital Agency.
Identifying Your Audience: a Data-Driven Approach to Content Planning
Recently I was working on a piece of content planning for a new client. This client operated in a space that I had not worked with before and I was faced with something terrifying. A blank slate. My colleagues have written extensively about content, ideas and planning (We even have a tool for generating ideas). I, however, love data. I also love […]
The post Identifying Your Audience: a Data-Driven Approach to Content Planning appeared first on Builtvisible – A Creative Digital Agency.
Basic Stats for Marketers: Variance
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]
The post Basic Stats for Marketers: Variance appeared first on Builtvisible – A Creative Digital Agency.
Basic Stats for Marketers: Variance
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]
The post Basic Stats for Marketers: Variance appeared first on Builtvisible – A Creative Digital Agency.
Basic Stats for Marketers: Averages
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]
The post Basic Stats for Marketers: Averages appeared first on Builtvisible – A Creative Digital Agency.
Goodbye, SEOgadget. Hello Builtvisible!
“It’s been a long road. Getting from there to here.” I used to watch Star Trek Enterprise, and that was the opening lyric in the theme tune. Those words stick to me like glue, bringing gushingly happy, familiar sensations whenever I hear them. If you’re a Star Trek fan, this is something you understand. That’s […]
The post Goodbye, SEOgadget. Hello Builtvisible! appeared first on Builtvisible – A Creative Digital Agency.
Reviewing our site reviews: highly satisfied customers!
We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but…
This post first appeared on Yoast. Whoopity Doo!
Experiment Results: Influence of Anchor Text on Document Title Rewriting
Can anchor text influence uninformative title tag replacement?
In 2012 we examined Google’s document title rewriting behaviour in order to create a list of contributing factors. In the follow-up experiment we’ve focused on one signal only – anchor text.
Experiment Instructions
What to do?…
The post Experiment Results: Influence of Anchor Text on Document Title Rewriting appeared first on DEJAN SEO.