A Comprehensive Study of Content and Brand Visibility on Google+
Understanding Google+
Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …
The post A Comprehensive Study of Content and Brand Visibility on Google+ appeared first on DEJAN SEO.
Beautiful or Usable: What’s important while designing your website?
In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better?…
This post first appeared on Yoast. Whoopity Doo!
Digital Marketing Research Publications for week 11 2014
An overview of research published around the web around Digital Marketing topics. Week 11 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 11 2014
Digital Marketing Research Publications for week 10 2014
An overview of research published around the web around Digital Marketing topics. Week 10 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 10 2014
Digital Marketing Research Publications for week 9 2014
An overview of research published around the web around Digital Marketing topics. Week 9 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 9 2014
It’s Still a Link Building Business
Link Building is still the major factor for search engine rankings, however SERPs are not as clean as we would like to believe.
Post from Neil Walker on State of Digital
It’s Still a Link Building Business
Google+ Case Study: Why did my lunch go viral?
A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers. …
The post Google+ Case Study: Why did my lunch go viral? appeared first on DEJAN SEO.
Digital Marketing Research Publications for week 7 2014
An overview of research published around the web around Digital Marketing topics. Week 7 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 7 2014
Link Auditing: Removing A Penalty From an Old Domain
More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I […]
The post Link Auditing: Removing A Penalty From an Old Domain appeared first on SEOgadget.
Digital Marketing Research Publications for week 6 2014
An overview of research published around the web around Digital Marketing topics. Week 6 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 6 2014
Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
Please visit Search Engine Land for the full article.
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.
Post from Polly Pospelova on State of Digital
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
Digital Marketing Research Publications for week 5 2014
An overview of research published around the web around Digital Marketing topics. Week 4 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 5 2014
Digital Marketing Research Publications for week 4 2014
An overview of research published around the web around Digital Marketing topics. Week 4 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 4 2014
Digital Marketing Research Publications for week 3 2014
An overview of research published around the web around Digital Marketing topics. Week 3 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 3 2014
Digital Marketing Research Publications for week 2 2014
An overview of research published around the web around Digital Marketing topics. Week 2 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 2 2014
Digital Marketing Research Publications for week 1 2014
An overview of research published around the web around Digital Marketing topics. Week 1 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 1 2014
Scientists Use AuthorRank-Like Logic to Assess Article Quality on Wikipedia
Xiangju Qin and Pádraig Cunningham from UCD have just published an interesting paper which discusses the challenges in quality assessment of Wikipedia articles. Their approach to quality scoring is based on three main modes:
- Edit contribution
- Contributor authoritativeness measures
- Combination of the two
The hypothesis is that Wikipedia pages with a significant number of contributions from authoritative editors are likely to be of a high quality.
…
The post Scientists Use AuthorRank-Like Logic to Assess Article Quality on Wikipedia appeared first on DEJAN SEO.
Understanding The Information Age – The Crucial Shift In Consumer Decision Making
The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.
Post from Clarissa Sajbl on State of Digital
Understanding The Information Age – The Crucial Shift In Consumer Decision Making
Reddit: Google’s Semantic Data-Mining Opportunity
Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.
…
The post Reddit: Google’s Semantic Data-Mining Opportunity appeared first on DEJAN SEO.