Tested: QR and EXIF URL Discovery
I’ll keep this short and to the point. We tested two things:
- Will Google discover a URL contained in a QR code?
- Will Google discover a URL contained in an EXIF?
The answer to both at this stage of our test is: No.
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White Paper: An Analysis of Link Metric Distributions
In this white paper you can find an exploratory analysis of the distribution of link metrics using box plots and scatter diagrams. A comparison will be made among the quality metrics of MajesticSEO, MOZ and Ahrefs, along with a study of how they correlate with each other.
Post from Bas van den Beld on State of Digital
White Paper: An Analysis of Link Metric Distributions
The Art of Link Earning
Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning process).
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Anchor Text Harvesting
This article explains how to crawl a single domain and generate a complete list of all external anchor text used.
80Legs
- Log into 80legs and create a new job. You can name it whatever you like.
- Add the URL of the domain you wish to crawl in the “Simple” mode of “Seed List of URLs” field.
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How to get 25,000 +1′s and PageRank 7 in one week
WARNING: Misleading title.
Now that I got your attention I’d like to point out just how smart Google has become over the years. It seems they’re able to understand when a site has been moved and consolidate their signals accordingly without any canonicalisation or 301 redirects.
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Penguinflux?
Today we upgraded Algoroo to include all available SERP flux data ranging from December 2012 until now. One thing that strikes me as unusual is the impact Penguin 2.0 left on search results. It seems that the level of search result volatility never restored to its pre-Penguin 2.0 state which hints at a possibility of a whole new real-time search quality algorithm.
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Tested: Google’s New Barrier to Entry
Penguin 2.0 did many great things for the quality of Google’s search results, but one of them went largely unnoticed by the mainstream SEO community. Since the last update I was approached by several people who have noticed a new layer of protection against spam entering Google’s results quickly.
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SEO Correlation Studies: Are We Looking At Them Wrong?
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down, and instead we see these factors as predictive elements?
Post from Barry Adams on State of Search
SEO Correlation Studies: Are We Looking At Them Wrong?
How to Visualise Very Large Websites
If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?
Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.
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Can Users Really Tell AdWords Ads from Organic Results?
Google results are full of ads. But a recent survey showed that over 50% of users don’t recognise paid results.
Post from Barry Adams on State of Search
Can Users Really Tell AdWords Ads from Organic Results?
Results: Ten Months of Google Algorithm Changes
Data Source: Algoroo
We process search query data for thousands of keywords on a daily basis and observe fluctuations in their position. By adding both ups and downs into a single movement score we’re able to map the change levels on a daily basis.
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Google’s Results Change for Weekends and Weekdays
We’ve been tracking volatility in Google’s results for a while now and one thing that’s been consistently popping up was a high level of result changes during weekends. Typically two days, but ranges from one to four. It looks as though they change the results in time for weekend and then restore them back to a “week mode”.
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Introducing: HyperPagerank
A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.
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Snickers Capitalises on Misspelled Searches
Snickers started bidding on common misspellings in Google to reach a new audience with the message “Yu cant spel properlie wen hungrie”.
Post from James Murray on State of Search
Snickers Capitalises on Misspelled Searches
Research Shows Only 2% of Social Shares Occur on Google+
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
Post from Barry Adams on State of Search
Research Shows Only 2% of Social Shares Occur on Google+
How Does Google Make its Money Again?
Google, the number one player in our industry. Not just in usage, but definitely also in money. They make a lot of it. But how?
Post from Bas van den Beld on State of Search
How Does Google Make its Money Again?
The Life Before Google Reading List
Everything you need to know about search engine history and development from the early days of search.
Post from Nichola Stott on State of Search
The Life Before Google Reading List
The State of Digital for SMBs
Everything is moving more and more towards digital. Which is no surprise. But still there is room for improvement.
Post from Bas van den Beld on State of Search
The State of Digital for SMBs
Applying Behavioural Economics to Digital Marketing
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.
Post from Barry Adams on State of Search
Applying Behavioural Economics to Digital Marketing
Google+ Hashtags: Initial Observations
One of the more interesting aspects of Google+ redesign in my opinion is the new way of #hashtag handling. This short post goes over a few basic observations I’ve made so far.
Triggering
What I find interesting is that certain keywords trigger the tag, while others do not.
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