White Paper: An Analysis of Link Metric Distributions

In this white paper you can find an exploratory analysis of the distribution of link metrics using box plots and scatter diagrams. A comparison will be made among the quality metrics of MajesticSEO, MOZ and Ahrefs, along with a study of how they correlate with each other.

Post from on State of Digital
White Paper: An Analysis of Link Metric Distributions

The Art of Link Earning

Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning process).

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Penguinflux?

Today we upgraded Algoroo to include all available SERP flux data ranging from December 2012 until now. One thing that strikes me as unusual is the impact Penguin 2.0 left on search results. It seems that the level of search result volatility never restored to its pre-Penguin 2.0 state which hints at a possibility of a whole new real-time search quality algorithm.

The post Penguinflux? appeared first on DEJAN SEO.

SEO Correlation Studies: Are We Looking At Them Wrong?

CorrelationSEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down, and instead we see these factors as predictive elements?

Post from on State of Search
SEO Correlation Studies: Are We Looking At Them Wrong?

How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.

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Can Users Really Tell AdWords Ads from Organic Results?

123-reg Adwords takeoverGoogle results are full of ads. But a recent survey showed that over 50% of users don’t recognise paid results.

Post from on State of Search
Can Users Really Tell AdWords Ads from Organic Results?

Google’s Results Change for Weekends and Weekdays

We’ve been tracking volatility in Google’s results for a while now and one thing that’s been consistently popping up was a high level of result changes during weekends. Typically two days, but ranges from one to four. It looks as though they change the results in time for weekend and then restore them back to a “week mode”.

The post Google’s Results Change for Weekends and Weekdays appeared first on DEJAN SEO.

Snickers Capitalises on Misspelled Searches

Misspellings Amazon Google searchSnickers started bidding on common misspellings in Google to reach a new audience with the message “Yu cant spel properlie wen hungrie”.

Post from on State of Search
Snickers Capitalises on Misspelled Searches

Research Shows Only 2% of Social Shares Occur on Google+

Gigya Social Sharing percentagesNew research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.

Post from on State of Search
Research Shows Only 2% of Social Shares Occur on Google+