Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC’s benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
The post Ways to get the most out of your Google Adwords PPC strategy appeared first on Search Engine Watch.
5 Reasons You Need A Digital Strategy Now
A digital strategy is an approach with direction, an in-depth understanding of audiences and growth opportunities, and the ability to leverage an online presence to drive a business forward.
Post from Lauren Irwin
Guide to get started with your ecommerce business
COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.
The post Guide to get started with your ecommerce business appeared first on Search Engine Watch.
Search Console Update: Google Discover Report
Google has just released the much-anticipated Discover Feed data report in Search Console. As far as we can see the dates only as far as 4th of March.
I always believed that Discover is a powerful traffic generator but it’s …
The post Search Console Update: Google Discover Report appeared first on DEJAN.
30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
10 Simple Ways to Make Your WordPress Site Faster
I’ve become obsessed with site speed over the last six months, systematically working through each of my sites to improve their speed. Supposed SEO benefits aside, the faster your site is, the better the user experience. And the better the user experience, the higher the conversion rate – sales, leads or newsletter subscribers; whatever a… Read More
The post 10 Simple Ways to Make Your WordPress Site Faster appeared first on Sugarrae.
10 Simple Ways to Make Your WordPress Site Faster
I’ve become obsessed with site speed over the last six months, systematically working through each of my sites to improve their speed. Supposed SEO benefits aside, the faster your site is, the better the user experience. And the better the user experience, the higher the conversion rate – sales, leads or newsletter subscribers; whatever a… Read More
The post 10 Simple Ways to Make Your WordPress Site Faster appeared first on Sugarrae.
The Power of Channels for Increasing AdSense Revenue
I don’t like depending solely on Webmaster Welfare (Adsense). I prefer to get my website income from multiple streams, placing the heaviest emphasis on affiliate marketing. However, we create our websites for users. That means that we focus on informing the visitor and not simply writing posts with the sole goal being to make money… Read More
The post The Power of Channels for Increasing AdSense Revenue appeared first on Sugarrae.
It’s Not Just Links: Why Nothing Is Safe In Online Marketing
Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful….
Please visit Search Engine Land for the full article.
Top 5 Digital Marketing Activities Since 2010
No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…
The post Top 5 Digital Marketing Activities Since 2010 appeared first on DEJAN SEO.
How Gender is Distributed Online
We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.
A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…
The post How Gender is Distributed Online appeared first on DEJAN SEO.
Online Marketing Chart of the Month
The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…
The post Online Marketing Chart of the Month appeared first on DEJAN SEO.
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
Are You Using Your B2B Marketing Personas Effectively?
Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really…
Please visit Search Engine Land for the full article.
A 7-Step Guide To Maximizing The Reach Of Your B2B Content
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
Please visit Search Engine Land for the full article.
Cutts Says 25% of Web is Duplicate Content: The Question He Didn’t Answer
You might not be surprised that there is a lot of duplicate content on the web, but it’s tough to believe that one quarter of the entire web is duplicate content. Can that really be true? According to Matt Cutts, Head of Google Webspam team, it’s totally true and has been for a while.…
The post Cutts Says 25% of Web is Duplicate Content: The Question He Didn’t Answer appeared first on DEJAN SEO.
We Need To Talk About…. Demand Side Platforms
In its former life, our illustrious blog always predominately focused on the specifics and search marketing. Since broadening our focus to the world of digital marketing, contributors and editors have been paving the way for greater insight across the spectrum of channels. A big area as yet relatively undiscussed is that of display advertising. This […]
Post from Annabel Hodges on State of Digital
We Need To Talk About…. Demand Side Platforms
The importance of the PR agency in online marketing
Recently I met with some of the team at Red PR and we got talking as to the importance of Public Relations in the field of Online Marketing. ’Joining the dots’ between the online marketing space and the real world is something they are embracing in creating solutions for each of their clients.
…
The post The importance of the PR agency in online marketing appeared first on DEJAN SEO.
Universal Analytics – A new take on data
So…., what’s new?
Many may be familiar with the existing Google Analytics platform, its evolution over the years since its release in 2005, its benefits and indeed its flaws.
Currently in beta, Google have released a Universal Analytics tool set features to their well known analytics platform.
…
The post Universal Analytics – A new take on data appeared first on DEJAN SEO.
6 Evolutionary Phases of the Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…
Please visit Search Engine Land for the full article.