adtech sydney Archives

#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers

March 20, 2014

Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.

Post from Annabel Hodges on State of Digital
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers

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Finding Your APIs, Owning your APIs, & Using Your APIs to Grow Your Business #AdtechANZ

Jo Turnbull

March 19, 2014

The afternoon of ad:tech Sydney featured two experts in APIs and explained the benefits it has brought to the business and why everyone should be unlocking their assets with an API.

Post from Jo Turnbull on State of Digital
Finding Your APIs, Owning your APIs, & Using Your APIs to Grow Your Business #AdtechANZ

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#adtechANZ Keynote Day 2: Australia Digital Future in Focus 2014

Annabel Hodges

March 19, 2014

Annabel Hodges covers Day 2’s keynote, with Gian Fulgoni from comScore discussing the future of digital advertising from targeting to measurement.

Post from Annabel Hodges on State of Digital
#adtechANZ Keynote Day 2: Australia Digital Future in Focus 2014

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#adtechANZ: Emotional Intelligence: Balancing Data and Creativity

Annabel Hodges

March 18, 2014

Next up here at #adtechANZ is Ben Cooper, Group Innovation Director at M&C Saatchi. Ben believes we’re at an intersection right now where BIG DATA has been a buzzword for a couple of years. Everything is moving towards this quantified self, where we are almost predicting the future. However Ben has found that the times […]

Post from Annabel Hodges on State of Digital
#adtechANZ: Emotional Intelligence: Balancing Data and Creativity