Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google…
Smartphones To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]
Mobile paid search saw rapid growth last year, owing to the both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search…
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