Ask Yoast: Meta descriptions and excerpts
When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? […]
How to create SEO-friendly content
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.
Metadata and SEO part 2: link rel metadata
In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version […]
Ask Yoast: duplicate content issues on my shop?
If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate […]
Ask Yoast: Duplicate content on LinkedIn Pulse
Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish […]
Ask Yoast: importance of using excerpts
Do you want to increase click-through rates to your posts or pages? Craft great excerpts! In this video Joost explains why excerpts are important.
Guide to Google ranking signals – Part 5: duplicate content and syndication
This week we continue diving into on-page content factors, with duplicate content and syndication.
What are the most common on-page SEO issues and how to fix them?
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass.
DIY: Duplicate content check
Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the XML sitemap section of our Yoast SEO plugin, we […]
Ask Yoast: www and duplicate content
If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions […]
How Google fights webspam and what you need to learn from this
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages.
Yoast SEO: hidden features
There are many choices on how to optimize your site. When we develop our Yoast SEO plugin we don’t translate all these choices into settings. In fact, we try to make as few settings as possible! If we think something should always be on, it’s on. We call these features ‘hidden features’, because as a user you’re not necessarily aware of […]
Ask Yoast: RSS importers and duplicate content
At Yoast we’re happy to help you with your SEO question! This time we received a question from Diana. She’s asking: “Does Google consider it to be duplicate content when I import my articles from one blog to my main blog using an RSS Importer? Will I be penalized by Google in some way?” Watch the […]
Ask Yoast: product feeds and duplicate content
Previously in Ask Yoast, we took Kathy’s question about selling products through multiple channels and the risk of duplicate content. More webshop owners seem to struggle to avoid duplicate content. Like Stephan ten Cate, who has send the following question to ask@yoast.com: “A lot of webshops (e.g. Magento) use product feeds to distribute their content to other channels (eBay, […]
Syndicated Content: Why, When & How
Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn’t be. You just need to know why it can help you, when to do it and how to do it the right way. And that’s what I…
Please visit Search Engine Land for the full article.
The Rise of Content Scraping – is it Sharing or Stealing?
State of Digital has seen many cases of its content being scraped and copied. Russell looks at the issue of content scraping and analyses the pros and cons.
Post from Russell O’Sullivan on State of Digital
The Rise of Content Scraping – is it Sharing or Stealing?
Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag
In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate…
Please visit Search Engine Land for the full article.
How to Recover When Your Content Is Stolen
Last month, I shared a case study of a client I’m currently working with on a duplicate content issue. It turns out that this particular site had significantly lost rankings over the past year because of other sites “lifting” their content, often verbatim, causing the…
Please visit Search Engine Land for the full article.
SEO in 2013: Do’s and Don’t Do’s
Don’t be stuck in your ways when it comes to SEO tactics. Read this post to learn those tactics you should drop, and those that your should be embracing.
Post from Ned Poulter on State of Search
SEO in 2013: Do’s and Don’t Do’s
The Concept Of Sameness & Why It Should Matter
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…
Please visit Search Engine Land for the full article.