App store optimization: A guide to enhance your app’s visibility
App store optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide will provide strategies for both Google Play and Apple App Store, perfect for those starting or looking to improve. What is app store optimization? App store optimization is an important process […]
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The latest news in SEO and WordPress: December 2020
It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about […]
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Google Discover: What it is and how to get your content in
Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the […]
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How to build Google Web Stories in WordPress
What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are all so-called social media implementations of the same stories idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge and now the web has […]
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Learn about the three Core Web Vitals: LCP, FID & CLS
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]
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What is a progressive web app (PWA)? Why would you want one?
It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it […]
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WordPress SEO
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!
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New realities of mobile page speed measuring and how to adjust to them
Page speed is a high SEO and UX priority, but how does Google calculate load speed? In this article, Aleh Barysevich explores different speed measurement tools and shows which you should focus on.
Post from State of Digital Guest Contributor
Voice search: what will the future bring?
My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search […]
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5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through five things you need to know about mobile-first indexing. […]
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Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of a click through to your site. It can be frustrating to spend a great deal of time and effort on SEO and not see the results. Pius Boachie shares some tips you can quickly implement to make a difference.
Study: state of mobile page speed in Ireland
This study from April 2018 shows how well the 100 most popular websites in Ireland perform when it comes to mobile speed. With the homepage taken as a benchmark and compare how they perform against Google’s recommendations on speed, page size, requests and more.
Post from Gustavo Pelogia
Mobile parity: are your desktop and mobile site equal?
You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that […]
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What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google’s “Speed Update”, and what does it mean for mobile SEO?
SEO basics: What is UX (and why bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of […]
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3 SEO quick wins to implement right now
We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to […]
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How to get mobile SEO for voice search right
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry?
How to carry out a mobile SEO audit on your site
Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized website, it is necessary to carry out a mobile SEO audit on your site.
Search and SEO in 2018
2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the […]
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Ask Yoast case study: SEO for a fashion business
As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of […]
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