Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it…
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4 Steps To The Perfect AdWords Audit
I recently participated in a few SEM tune-up clinics where we did live reviews of AdWords accounts. While I hope I provided a few interesting tidbits, I think the thing advertisers are looking for in these sessions is insight into the process that othe…