Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
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Bing Webmaster Tools Broken?
Bing’s webmaster tools appear to be broken, and it doesn’t look as if there’s a fix coming. Perhaps by talking about it Microsoft will do something.
Do you use Bing Webmaster Tools?
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Google Search Apps to Get AI for News Feed
Google is releasing updates to its apps on iOS and Android where artificial intelligence will be used to learn about your interests with the result of giving you even more of the relevant news.
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Eight insider tips for exceptional price extensions
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.
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Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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SEM growth hack #4: Grow ROI with cross-channel optimization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
The post SEM growth hack #4: Grow ROI with cross-channel optimization ap…
5 common mistakes made by B2B paid search novices
Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.
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This script automates adding any AdWords data to a Google spreadsheet
Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help.
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A winning process yields winning results: Conversion optimization tips from SMX Advanced
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.
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Canadian Court Rules Google Must Delete Content World-Wide
This, potentially, has huge implications.
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How the EU fine will ruin Google Shopping for the consumer
What will be the impact of the European Union’s recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in.
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SMX Advanced: A paid search roundup
What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.
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5 successful B2B AdWords best practices for any company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
The post 5 successful B2B AdWords best practices for any company a…
Google recommends moving sites from m-dot to responsive before the Mobile First Index Launches
According to a Google Hangout, John Meuller suggests webmasters migrating from m-dot sites should move to responsive in advance of the mobile first index.
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Early performance results from Google’s update to close variants
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
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How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.
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Advanced testing: What 4,000 A/B tests can teach you
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
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Google SERPs update?
There’s been much talk of Google SERPs in the last week or so and I wondered if you’d been seeing changes in Google SERPs?
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SEO: The missing piece in brand protection
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.
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