SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a huge way. We sat down with Clark Boyd to pick his brains on the developments and how he recommends approaching them.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
The future of search
Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Jessie Moore shares just a few of the key themes coming out of the plethora of predictions for the future of search
Three factors to consider when building a local presence
Developing a local presence takes a great deal of time, effort, and consistency. But with almost half of all Google searches now being local, you can’t afford not to focus on it. Pratik Dholakiya shares three factors to start your local journey.
How Dynamic Search Ad campaigns could unlock SEO success
This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to uncover optimization opportunities for SEM.
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals, forecast your outcomes and avoid the pitfalls we’ve listed in this article, and you will benefit from the results.
What data do you need to find, pitch and win new SEO clients?
Conveying the specific remedies and additions that you would pursue to optimize a client’s site and search strategy serves as a strong introduction and major first step toward becoming indispensable to the client as the one hired to execute a winning SEO game plan. Kim Kosaka explains
Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google’s developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.
Five ways to use predictive analytics
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.
Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. Simon Ensor reviews some of the tools you can use to provide indicators of success, or areas for improvement.
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing your time in as you hit your slow season and are looking for incremental volume, writes Sana Ansari.
The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive about optimization on-page and off is a must, writes Marcela De Vivo
SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you should separate your keyword strategies for each device, and shares quick tips for consideration
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
The post Has Amazon ended its Google Shopping campaigns? appeared first on Search Engine Land.
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Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
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How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services
In part 2 of her series on how to battle the slow season and incrementally increase purchases, Sana Ansari explains why you shouldn’t ignore Amazon Marketing Services (AMS).
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we … read more
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
The post How to outdo the PPC robots in shopping ads appeare…
How to expand search marketing reach in the slow season, part 1: Quora
Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. So how can they avoid getting into the slump of low volumes and grab incremental traffic to make sure they’re still acquiring new customers and meeting growth goals?
Yes, more Google updates and SERP changes in March 2018 – No surprise, but
More Google updates in March, of course, as would be expected. However, the added fun is the roll out of Google’s Mobile First Indexing.
https://www.webmasterworld.com/google/4889357.htm
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