Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
How To Build A Local Brand Through Online Marketing
The terms “Brand” and “Brand Marketing” are usually associated with large businesses. Having a “brand” is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But…
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It’s not always Panda/Penguin
David Harry just posted a truly useful piece on diagnosing traffic loss at the SEO Training Dojo. He correctly points out that it’s not always about Panda and Penguin.
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Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Ma…
A Definition for White Hat Link Building: What it is and What it excludes
The phrase “white hat link building” occurs nearly 1/2 million times on Google yet we do not have a clear definition of the phrase.
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When Link Removal Business Gets Dangerous…
No matter what my personal stance is on link
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Google Search and Censorship
With the recent penalization of MyBlogGuest, I felt compelled to write on the unique phenomena of Google censorship, teasing out what Google’s policy seems to be on the issue and determining whethe
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An Open Letter to Matt Cutts, Eric Schmidt, et. al.
In light of Google’s FUD move to make an example of Ann Smarty’s high-profile MyBlogGuest site with an unfounded penalty, as well as a manual penalty leveled against his own website, Doc Sheldon po
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Google Penalizes MyBlogGuest Guest Blogging Network
Google has penalized
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Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
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Less SERPs Visibility! Interactive Results Pushed Above Branded SERPs (Google UK)
There’s a “neat” SERPs experiment going on in Google.co.uk for the obviously navigational query
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How 90s HTML Coding Will Save The SEO World In 2014
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite.
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If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…
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Do Pizza and Beer = Paid Links?
Watch this classic video from no other than Matt Cutts on what a paid link is.. The Video “tries” to explain what a paid link is in the eyes of google / Matt cuts..read more
10 Local Marketing Myths Hamstringing Your Business
As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their…
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Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager
Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of…
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Prioritizing SEO Strategies In 2014: Where To Focus
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…
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Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
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