Yes, more Google updates and SERP changes in March 2018 – No surprise, but
More Google updates in March, of course, as would be expected. However, the added fun is the roll out of Google’s Mobile First Indexing.
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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises
Waze has 100 million active users who spend an average of 11 hours per month in the app.
The post Waze launches ‘Local’ ads primarily aimed at SMBs and franchises appeared first on Search Engine Land.
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All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the…
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The new Google AdWords interface is coming soon. Are you ready?
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.
The post The new Google AdWords interface is coming soon. Are you ready? appeared first on Search Engine Land.
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Google Ad Grants changes and your PPC strategy: Where to go from here
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.
The post Google Ad Grants changes and your PPC strate…
Google My Business adds ‘women-led’ icon & attribute to business listings
Here’s how to add a ‘women-led’ icon to your Google Maps and local search listings.
The post Google My Business adds ‘women-led’ icon & attribute to business listings appeared first on Search Engine Land.
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Google Surveys now available in more than 50 countries
Companies can use the free or enterprise paid version to collect consumer insights in more countries.
The post Google Surveys now available in more than 50 countries appeared first on Search Engine Land.
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Google extends multifaceted featured snippets to more nuanced queries
Google’s featured snippets are extended with multifaceted featured snippets on Google to much more nuanced queries. No doubt in line with Google’s program of serving voice search.
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Google extends multifaceted featured snippets to more nuanced queries
Google’s featured snippets are extended with multifaceted featured snippets on Google to much more nuanced queries. No doubt in line with Google’s program of serving voice search.
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Get inside your customer’s head: A guide to writing irresistible calls to action
Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.
The post Get inside your customer’s head: A guide to writing irresistible calls to action appeared first on Search Engine Land.
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Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals.
The post Spotted: Links to competing shopping engines in UK Google Shopping results appeared first on Search Engine Land.
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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name.
The post Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search appeared first on Search Engine Land.
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Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising offerings.
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Restaurant owners can now edit menu listings in Google My Business
Create a structured restaurant menu that can display in mobile search listings directly in Google My Business.
The post Restaurant owners can now edit menu listings in Google My Business appeared first on Search Engine Land.
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5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
The post 5 New Year’s resolutions for your PPC campaigns appeared first on Search Engine Land.
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Side by side: Comparing two performance marketing tools/agencies
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.
The post Side by side: Comparing two performance marketing tools/agencies appe…
How AI can uncover new insights and drive SEO performance
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.
The post How AI can uncover new insights and driv…
15 PPC pro tips for writing text ads
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.
The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land.
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Google will use Page Speed as Metric in Mobile Search Ranking
We probably all knew this was coming: Google has said it’ll use page speed as a metric in mobile search from July 2018.
Are your mobile pages ready?
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Google will use Page Speed as Metric in Mobile Search Ranking
We probably all knew this was coming: Google has said it’ll use page speed as a metric in mobile search from July 2018.
Are your mobile pages ready?
read more