62% Of Marketers Say Local Search Is Getting Harder
During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketeers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each…
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Google Testing Ads Within Knowledge Graph
Spotted via twitter, Google are testing out ads on knowledge graph.
The example makes sense to me. You are looking for x car then why not show a local dealer who has the car?
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Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging f…
Google’s Knowledge Graph Content Land Grab
It seems that Google announcing a new Knowledge Graph results are becoming more frequent.read more
How Google Understands (Named) Entities: Google Trends Update Visualizes That!
Recently I’ve shared an indepth look into how Google Now Topics Gives You Insight into Hummingbird Update by @ajkohn.
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Google Now Topics Gives You Insight into Hummingbird Update via @ajkohn
AJ gives a very detailed overview of Google Now Topics page and have cool observations worth looking into:
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Covario Named 2013 Search Agency Of The Year By OMMA Third Year In A Row
OMMA (Online Media, Marketing and Advertisting) Magazine has named Covario the 2013 search agency of the year for the third consecutive year. According to a release posted on the agency’s website, Covario was recognized for, “its ‘smarter approach’ to delivering…
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How Paid Search Can Aid Your SEO Efforts
PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but…
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2014 SEO Roadmap: Adopting Semantic Markup
In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In…
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Google’s Cerf reaches back to the industrial revolution to defend Google’s ad targeting policies and Glass
Gregory Ferenstein recently posted “Google’s Cerf Says ‘Privacy May Be An Anomaly’.
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Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two mon…
Google Calls my Site Stupid
There’s a fun thread going on Google’s products forum: ”
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Rich Snippets Abuse (or Not?)
Here’s an interesting result I stumbled across yesterday. I couldn’t recall a standard supported Rich Snippet that could have caused this display…
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3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats
We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more options before pulling the trigger on signing a contract for a solution or purchasing a product. There is als…
Google Hummingbird in action (results for things instead of strings)?
Matt McGee shares a weird example of Google misinterpreting his search intent and showing football-related resul
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Google’s 15-minute video on how to create an SEO & online strategy using Webmaster tools
Precious! Here we’ve been trying to figure out an SEO and online strategy, when Google has all the answers! Using its Webmaster tools, it’s so easy! Why the fuss?
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There’s Still Time To Take The 2013 Moz Industry Survey
Search marketing software provider Moz is asking SEO professionals to complete its 2013 Moz Industry Survey. According to the announcement on Moz’s blog, the survey should take only five to ten minutes and the data will be shared publicly once it’s published. This year’s survey is…
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SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to ide…
Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel….
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How B2B Sites Can Align Their Website Strategy With SEM Tactics
A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant use…