6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.
Please visit Sear…
Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.
Please visit Sear…
Disclosure and transparency: The agency/client relationship twins
Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients.
The post Disclosure and transparency: The agency/client relationship twins ap…
Google continues move into the home services niche with US east coast expansion
In 2015, Google launched a pilot of their home services ad in San Francisco and has since then made it available in several other cities in the US including, San Diego, LA, Philadeplphia.
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2017 growth hacks: Use affiliates to improve PPC reach
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
The post 2017 growth hacks: Use affiliates to improve PPC re…
Breaking down silos in e-commerce retail
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.
The post Breaking down silos in e-commerce retail appeared first on Search Engine Lan…
How to effectively segment accounts with multiple locations
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
The post How to effectively segment account…
G quietly updates Quality Rater Guidelines, Affecting Mainly Mixed Language & Non-English Results
Jennifer Slegg, reports from theSEMpost on recent changes, this is
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This script creates Google Slides with AdWords data to automate your presentation-making
Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.
The post This scri…
Google Search Console Refresh & Some New Reports
Google is finally giving a long overdue refresh to google search console (yay).
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Does Pinterest dominate Google SERPs too much?
Barry has a thread over at Search Engine Roundtable which observes discussion at WebmasterWorld suggesting that Pinterest is dominating Google’s SERPs too much.
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Don’t Worry Too Much About Canonicals Implemented in Error
A report at TheSemPost from one of Google’s Hangouts describes a situation where a canonical is incorrectly set up. Does it cause a problem?
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The rise of HTTPS in Google SERPs
According to a report at SER, 99% of Google page 1 SERPs contain at least one HTTPS result. I haven’t see quite that many, but, I have seen a lot more HTTPS than previously.
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How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine La…
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
The post Got amazing content but no leads? 5 ways to rethink yo…
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.
The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once…