[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1

Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.

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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.

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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Phone sales from search ads continue to play a significant role for retailers.

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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.

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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.

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Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop

Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.

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Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

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